{"id":1091,"date":"2026-06-26T00:30:45","date_gmt":"2026-06-26T00:30:45","guid":{"rendered":"https:\/\/blog.phantram.online\/phan-tram-hang-ton-kho-doanh-thu\/"},"modified":"2026-07-07T09:30:50","modified_gmt":"2026-07-07T09:30:50","slug":"phan-tram-hang-ton-kho-doanh-thu","status":"publish","type":"post","link":"https:\/\/1phantram.com\/blog\/phan-tram-hang-ton-kho-doanh-thu\/","title":{"rendered":"T\u00ednh Ph\u1ea7n Tr\u0103m H\u00e0ng T\u1ed3n Kho So V\u1edbi Doanh Thu"},"content":{"rendered":"
\n

Ph\u1ea7n tr\u0103m h\u00e0ng t\u1ed3n kho<\/strong> so v\u1edbi doanh thu l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t m\u00e0 b\u1ea5t k\u1ef3 ch\u1ee7 doanh nghi\u1ec7p, nh\u00e0 b\u00e1n h\u00e0ng online hay k\u1ebf to\u00e1n n\u00e0o c\u0169ng c\u1ea7n n\u1eafm v\u1eefng. Khi b\u1ea1n b\u00e1n h\u00e0ng tr\u00ean Shopee, Lazada hay v\u1eadn h\u00e0nh m\u1ed9t c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho ph\u1ea3n \u00e1nh tr\u1ef1c ti\u1ebfp s\u1ee9c kh\u1ecfe t\u00e0i ch\u00ednh v\u00e0 hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh c\u1ee7a b\u1ea1n. H\u00e0ng t\u1ed3n qu\u00e1 nhi\u1ec1u \u0111\u1ed3ng ngh\u0129a v\u1edbi v\u1ed1n b\u1ecb “\u0111\u00f3ng b\u0103ng”, chi ph\u00ed l\u01b0u kho t\u0103ng v\u00e0 r\u1ee7i ro h\u00e0ng l\u1ed7i th\u1eddi. Ng\u01b0\u1ee3c l\u1ea1i, t\u1ed3n kho qu\u00e1 th\u1ea5p l\u1ea1i d\u1ec5 g\u00e2y \u0111\u1ee9t h\u00e0ng, m\u1ea5t doanh s\u1ed1 v\u00e0 l\u00e0m kh\u00e1ch h\u00e0ng th\u1ea5t v\u1ecdng. Vi\u1ec7c t\u00ednh to\u00e1n ch\u00ednh x\u00e1c ph\u1ea7n tr\u0103m h\u00e0ng t\u1ed3n kho<\/strong> so v\u1edbi doanh thu gi\u00fap b\u1ea1n t\u00ecm ra \u0111i\u1ec3m c\u00e2n b\u1eb1ng t\u1ed1i \u01b0u, bi\u1ebft \u0111\u01b0\u1ee3c m\u00ecnh \u0111ang gi\u1eef bao nhi\u00eau ph\u1ea7n tr\u0103m gi\u00e1 tr\u1ecb h\u00e0ng h\u00f3a so v\u1edbi d\u00f2ng ti\u1ec1n th\u1ef1c t\u1ebf b\u00e1n ra. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n t\u1eebng b\u01b0\u1edbc c\u00e1ch t\u00ednh, c\u00e1c c\u00f4ng th\u1ee9c li\u00ean quan, k\u00e8m b\u1ea3ng minh h\u1ecda v\u00e0 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf t\u1eeb c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam. B\u1ea1n c\u0169ng s\u1ebd h\u1ecdc c\u00e1ch di\u1ec5n gi\u1ea3i k\u1ebft qu\u1ea3 \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh nh\u1eadp h\u00e0ng, x\u1ea3 kho v\u00e0 qu\u1ea3n l\u00fd v\u1ed1n l\u01b0u \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

\n\ud83e\uddee C\u00f4ng c\u1ee5 t\u00ednh nhanh:<\/strong> B\u1ea1n mu\u1ed1n t\u00ednh ph\u1ea7n tr\u0103m h\u00e0ng t\u1ed3n kho, t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn hay b\u1ea5t k\u1ef3 ph\u00e9p t\u00ednh ph\u1ea7n tr\u0103m n\u00e0o ch\u1ec9 trong v\u00e0i gi\u00e2y? H\u00e3y d\u00f9ng c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed t\u1ea1i 1phantram.com<\/strong><\/a> \u2014 ch\u00ednh x\u00e1c, nhanh ch\u00f3ng v\u00e0 ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed.\n<\/div>\n

Ph\u1ea7n Tr\u0103m H\u00e0ng T\u1ed3n Kho So V\u1edbi Doanh Thu L\u00e0 G\u00ec?<\/h2>\n

Ch\u1ec9 s\u1ed1 n\u00e0y \u0111o l\u01b0\u1eddng m\u1ed1i quan h\u1ec7 gi\u1eefa gi\u00e1 tr\u1ecb h\u00e0ng h\u00f3a b\u1ea1n \u0111ang gi\u1eef trong kho v\u00e0 doanh thu m\u00e0 b\u1ea1n t\u1ea1o ra trong m\u1ed9t k\u1ef3 nh\u1ea5t \u0111\u1ecbnh. N\u00f3 cho bi\u1ebft b\u1ea1n \u0111ang “\u00f4m” bao nhi\u00eau ph\u1ea7n tr\u0103m h\u00e0ng so v\u1edbi ti\u1ec1n b\u00e1n ra.<\/p>\n

\u0110\u1ecbnh ngh\u0129a c\u01a1 b\u1ea3n<\/h3>\n

Ph\u1ea7n tr\u0103m h\u00e0ng t\u1ed3n kho so v\u1edbi doanh thu l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb h\u00e0ng t\u1ed3n kho (Inventory) chia cho doanh thu (Revenue) trong c\u00f9ng m\u1ed9t k\u1ef3 k\u1ebf to\u00e1n. \u0110\u00e2y l\u00e0 th\u01b0\u1edbc \u0111o m\u1ee9c \u0111\u1ed9 “n\u1eb7ng v\u1ed1n” c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n

T\u1ea1i sao ch\u1ec9 s\u1ed1 n\u00e0y quan tr\u1ecdng<\/h3>\n

M\u1ed9t t\u1ef7 l\u1ec7 h\u1ee3p l\u00fd gi\u00fap b\u1ea1n duy tr\u00ec d\u00f2ng ti\u1ec1n kh\u1ecfe m\u1ea1nh. N\u1ebfu t\u1ef7 l\u1ec7 qu\u00e1 cao, v\u1ed1n c\u1ee7a b\u1ea1n b\u1ecb ch\u00f4n trong kho thay v\u00ec sinh l\u1eddi. N\u1ebfu qu\u00e1 th\u1ea5p, b\u1ea1n c\u00f3 nguy c\u01a1 h\u1ebft h\u00e0ng v\u00e0 m\u1ea5t kh\u00e1ch. Hi\u1ec3u ch\u1ec9 s\u1ed1 n\u00e0y l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh<\/a> hi\u1ec7u qu\u1ea3. Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ng\u01b0\u1eddi b\u00e1n n\u00e0o ki\u1ec3m so\u00e1t t\u1ed1t v\u1ed1n l\u01b0u \u0111\u1ed9ng s\u1ebd c\u00f3 l\u1ee3i th\u1ebf l\u1edbn: h\u1ecd c\u00f3 ti\u1ec1n \u0111\u1ec3 nh\u1eadp h\u00e0ng hot k\u1ecbp th\u1eddi, ch\u1ea1y qu\u1ea3ng c\u00e1o m\u1ea1nh trong c\u00e1c \u0111\u1ee3t sale v\u00e0 ph\u1ea3n \u1ee9ng linh ho\u1ea1t v\u1edbi th\u1ecb tr\u01b0\u1eddng. Ng\u01b0\u1ee3c l\u1ea1i, ng\u01b0\u1eddi b\u00e1n b\u1ecb k\u1eb9t v\u1ed1n trong h\u00e0ng t\u1ed3n th\u01b0\u1eddng b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i v\u00e0 d\u1ea7n m\u1ea5t th\u1ecb ph\u1ea7n. \u0110\u00f3 l\u00fd do v\u00ec sao ch\u1ec9 s\u1ed1 t\u01b0\u1edfng ch\u1eebng \u0111\u01a1n gi\u1ea3n n\u00e0y l\u1ea1i c\u00f3 t\u00e1c \u0111\u1ed9ng to l\u1edbn \u0111\u1ebfn k\u1ebft qu\u1ea3 kinh doanh d\u00e0i h\u1ea1n.<\/p>\n

Kh\u00e1c bi\u1ec7t v\u1edbi v\u00f2ng quay h\u00e0ng t\u1ed3n kho<\/h3>\n

Nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea7m l\u1eabn gi\u1eefa “ph\u1ea7n tr\u0103m h\u00e0ng t\u1ed3n kho\/doanh thu” v\u00e0 “v\u00f2ng quay h\u00e0ng t\u1ed3n kho”. Ch\u1ec9 s\u1ed1 ph\u1ea7n tr\u0103m \u0111o t\u1ef7 l\u1ec7 t\u0129nh t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m, c\u00f2n v\u00f2ng quay \u0111o s\u1ed1 l\u1ea7n h\u00e0ng \u0111\u01b0\u1ee3c b\u00e1n v\u00e0 thay m\u1edbi trong k\u1ef3. C\u1ea3 hai b\u1ed5 tr\u1ee3 cho nhau. Trong khi t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m cho b\u1ea1n bi\u1ebft “\u0111ang gi\u1eef bao nhi\u00eau”, th\u00ec v\u00f2ng quay cho bi\u1ebft “gi\u1eef trong bao l\u00e2u”. M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f3 t\u1ef7 l\u1ec7 t\u1ed3n kho th\u1ea5p nh\u01b0ng v\u00f2ng quay ch\u1eadm n\u1ebfu h\u00e0ng n\u1eb1m im qu\u00e1 l\u00e2u, ho\u1eb7c ng\u01b0\u1ee3c l\u1ea1i. K\u1ebft h\u1ee3p c\u1ea3 hai ch\u1ec9 s\u1ed1 gi\u00fap b\u1ea1n c\u00f3 b\u1ee9c tranh to\u00e0n di\u1ec7n v\u1ec1 s\u1ee9c kh\u1ecfe kho h\u00e0ng. \u0110\u1eb7c bi\u1ec7t v\u1edbi kinh doanh online tr\u00ean Shopee v\u00e0 Lazada, n\u01a1i t\u1ed1c \u0111\u1ed9 l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n, vi\u1ec7c theo d\u00f5i \u0111\u1ed3ng th\u1eddi c\u1ea3 hai ch\u1ec9 s\u1ed1 gi\u00fap b\u1ea1n ph\u1ea3n \u1ee9ng nhanh v\u1edbi bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng, m\u00f9a v\u1ee5 v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng. Nhi\u1ec1u ch\u1ee7 shop chuy\u00ean nghi\u1ec7p th\u1eadm ch\u00ed x\u00e2y d\u1ef1ng b\u1ea3ng theo d\u00f5i h\u1eb1ng tu\u1ea7n \u0111\u1ec3 ph\u00e1t hi\u1ec7n s\u1edbm c\u00e1c m\u1eb7t h\u00e0ng “ch\u1ebft” \u2014 nh\u1eefng s\u1ea3n ph\u1ea9m chi\u1ebfm ch\u1ed7 trong kho m\u00e0 g\u1ea7n nh\u01b0 kh\u00f4ng t\u1ea1o ra doanh thu, t\u1eeb \u0111\u00f3 k\u1ecbp th\u1eddi thanh l\u00fd \u0111\u1ec3 thu h\u1ed3i v\u1ed1n.<\/p>\n

Ai c\u1ea7n quan t\u00e2m \u0111\u1ebfn ch\u1ec9 s\u1ed1 n\u00e0y<\/h3>\n

Ch\u1ec9 s\u1ed1 n\u00e0y kh\u00f4ng ch\u1ec9 d\u00e0nh cho doanh nghi\u1ec7p l\u1edbn. B\u1ea5t k\u1ef3 ai b\u00e1n h\u00e0ng \u2014 t\u1eeb ch\u1ee7 shop nh\u1ecf tr\u00ean Shopee, c\u1ed9ng t\u00e1c vi\u00ean b\u00e1n m\u1ef9 ph\u1ea9m, \u0111\u1ebfn chu\u1ed7i c\u1eeda h\u00e0ng \u2014 \u0111\u1ec1u c\u1ea7n n\u1eafm. K\u1ebf to\u00e1n d\u00f9ng n\u00f3 \u0111\u1ec3 l\u1eadp b\u00e1o c\u00e1o, ch\u1ee7 shop d\u00f9ng \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh nh\u1eadp h\u00e0ng, c\u00f2n nh\u00e0 \u0111\u1ea7u t\u01b0 d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh c\u1ee7a doanh nghi\u1ec7p tr\u01b0\u1edbc khi r\u00f3t v\u1ed1n. Vi\u1ec7c th\u00e0nh th\u1ea1o ch\u1ec9 s\u1ed1 n\u00e0y l\u00e0 k\u1ef9 n\u0103ng t\u00e0i ch\u00ednh c\u01a1 b\u1ea3n m\u00e0 b\u1ea5t c\u1ee9 ng\u01b0\u1eddi kinh doanh n\u00e0o c\u0169ng n\u00ean c\u00f3.<\/p>\n

C\u00f4ng Th\u1ee9c T\u00ednh Ph\u1ea7n Tr\u0103m H\u00e0ng T\u1ed3n Kho<\/h2>\n

C\u00f4ng th\u1ee9c c\u1ed1t l\u00f5i r\u1ea5t \u0111\u01a1n gi\u1ea3n nh\u01b0ng c\u1ea7n hi\u1ec3u r\u00f5 t\u1eebng th\u00e0nh ph\u1ea7n \u0111\u1ec3 \u00e1p d\u1ee5ng \u0111\u00fang.<\/p>\n

C\u00f4ng th\u1ee9c ch\u00ednh<\/h3>\n

Ph\u1ea7n tr\u0103m h\u00e0ng t\u1ed3n kho (%) = (Gi\u00e1 tr\u1ecb h\u00e0ng t\u1ed3n kho \/ Doanh thu) \u00d7 100<\/strong><\/p>\n

V\u00ed d\u1ee5: N\u1ebfu gi\u00e1 tr\u1ecb t\u1ed3n kho l\u00e0 50 tri\u1ec7u \u0111\u1ed3ng v\u00e0 doanh thu l\u00e0 200 tri\u1ec7u \u0111\u1ed3ng, th\u00ec t\u1ef7 l\u1ec7 = (50 \/ 200) \u00d7 100 = 25%. B\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra ph\u00e9p t\u00ednh n\u00e0y b\u1eb1ng c\u00f4ng th\u1ee9c t\u00ednh ph\u1ea7n tr\u0103m<\/a> chu\u1ea9n.<\/p>\n

\n\ud83d\udccc V\u00ed d\u1ee5 th\u1ef1c t\u1ebf (Shop qu\u1ea7n \u00e1o tr\u00ean Shopee):<\/strong>
\nCh\u1ecb Lan b\u00e1n qu\u1ea7n \u00e1o tr\u00ean Shopee, doanh thu th\u00e1ng 6 \u0111\u1ea1t 300 tri\u1ec7u \u0111\u1ed3ng<\/strong>. Cu\u1ed1i th\u00e1ng, gi\u00e1 tr\u1ecb h\u00e0ng c\u00f2n trong kho l\u00e0 90 tri\u1ec7u \u0111\u1ed3ng<\/strong>.
\n\u2192 Ph\u1ea7n tr\u0103m h\u00e0ng t\u1ed3n kho = (90 \/ 300) \u00d7 100 = 30%<\/strong>
\nNgh\u0129a l\u00e0 c\u1ee9 100 \u0111\u1ed3ng doanh thu, ch\u1ecb Lan \u0111ang gi\u1eef 30 \u0111\u1ed3ng gi\u00e1 tr\u1ecb h\u00e0ng ch\u01b0a b\u00e1n.\n<\/div>\n

L\u1ea5y s\u1ed1 li\u1ec7u \u1edf \u0111\u00e2u<\/h3>\n

Gi\u00e1 tr\u1ecb h\u00e0ng t\u1ed3n kho l\u1ea5y t\u1eeb b\u00e1o c\u00e1o ki\u1ec3m k\u00ea ho\u1eb7c b\u1ea3ng c\u00e2n \u0111\u1ed1i k\u1ebf to\u00e1n. Doanh thu l\u1ea5y t\u1eeb b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 kinh doanh ho\u1eb7c sao k\u00ea \u0111\u01a1n h\u00e0ng tr\u00ean s\u00e0n (Shopee, Lazada cung c\u1ea5p d\u1eef li\u1ec7u n\u00e0y trong ph\u1ea7n th\u1ed1ng k\u00ea ng\u01b0\u1eddi b\u00e1n).<\/p>\n

L\u01b0u \u00fd v\u1ec1 k\u1ef3 t\u00ednh<\/h3>\n

\u0110\u1ea3m b\u1ea3o b\u1ea1n d\u00f9ng gi\u00e1 tr\u1ecb t\u1ed3n kho v\u00e0 doanh thu trong c\u00f9ng m\u1ed9t k\u1ef3 (th\u00e1ng, qu\u00fd, n\u0103m). So s\u00e1nh t\u1ed3n kho cu\u1ed1i th\u00e1ng v\u1edbi doanh thu c\u1ea3 th\u00e1ng l\u00e0 c\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t. M\u1ed9t s\u1ed1 doanh nghi\u1ec7p d\u00f9ng gi\u00e1 tr\u1ecb t\u1ed3n kho trung b\u00ecnh (l\u1ea5y trung b\u00ecnh c\u1ed9ng c\u1ee7a t\u1ed3n \u0111\u1ea7u k\u1ef3 v\u00e0 cu\u1ed1i k\u1ef3) thay v\u00ec t\u1ed3n cu\u1ed1i k\u1ef3 \u0111\u1ec3 gi\u1ea3m sai l\u1ec7ch do bi\u1ebfn \u0111\u1ed9ng \u0111\u1ed9t ng\u1ed9t. C\u00e1ch n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch trong c\u00e1c th\u00e1ng c\u00f3 s\u1ef1 ki\u1ec7n l\u1edbn nh\u01b0 11.11, 12.12 hay T\u1ebft, khi l\u01b0\u1ee3ng nh\u1eadp h\u00e0ng t\u0103ng v\u1ecdt tr\u01b0\u1edbc s\u1ef1 ki\u1ec7n v\u00e0 gi\u1ea3m m\u1ea1nh sau \u0111\u00f3. N\u1ebfu ch\u1ec9 l\u1ea5y s\u1ed1 t\u1ed3n t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m b\u1ea5t k\u1ef3, b\u1ea1n c\u00f3 th\u1ec3 ra k\u1ebft qu\u1ea3 m\u00e9o m\u00f3 kh\u00f4ng ph\u1ea3n \u00e1nh \u0111\u00fang t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf.<\/p>\n

Bi\u1ebfn th\u1ec3 c\u00f4ng th\u1ee9c<\/h3>\n

Ngo\u00e0i c\u00f4ng th\u1ee9c c\u01a1 b\u1ea3n, b\u1ea1n c\u00f3 th\u1ec3 t\u00ednh “s\u1ed1 ng\u00e0y t\u1ed3n kho” = (Gi\u00e1 tr\u1ecb t\u1ed3n kho \/ Gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n) \u00d7 s\u1ed1 ng\u00e0y trong k\u1ef3. Ch\u1ec9 s\u1ed1 n\u00e0y cho bi\u1ebft trung b\u00ecnh h\u00e0ng n\u1eb1m trong kho bao nhi\u00eau ng\u00e0y tr\u01b0\u1edbc khi b\u00e1n. M\u1ed9t s\u1ed1 ng\u00e0y t\u1ed3n kho th\u1ea5p \u0111\u1ed3ng ngh\u0129a v\u1edbi quay v\u00f2ng nhanh, d\u00f2ng ti\u1ec1n kh\u1ecfe. K\u1ebft h\u1ee3p v\u1edbi t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m, b\u1ea1n c\u00f3 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch kho h\u00e0ng \u0111\u1ea7y \u0111\u1ee7 v\u00e0 chuy\u00ean nghi\u1ec7p.<\/p>\n

B\u1ea3ng T\u1ef7 L\u1ec7 Tham Kh\u1ea3o Theo Ng\u00e0nh<\/h2>\n

T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m h\u00e0ng t\u1ed3n kho “t\u1ed1t” kh\u00e1c nhau t\u00f9y ng\u00e0nh. B\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y gi\u00fap b\u1ea1n so s\u00e1nh.<\/p>\n\n\n\n\n\n\n\n\n\n\n
Ng\u00e0nh h\u00e0ng<\/th>\nT\u1ef7 l\u1ec7 t\u1ed3n kho\/doanh thu l\u00fd t\u01b0\u1edfng<\/th>\n\u0110\u1eb7c \u0111i\u1ec3m<\/th>\n<\/tr>\n<\/thead>\n
Th\u1eddi trang, qu\u1ea7n \u00e1o<\/td>\n20% – 35%<\/td>\nTheo m\u00f9a, d\u1ec5 l\u1ed7i m\u1ed1t<\/td>\n<\/tr>\n
\u0110i\u1ec7n t\u1eed, c\u00f4ng ngh\u1ec7<\/td>\n15% – 25%<\/td>\nM\u1ea5t gi\u00e1 nhanh, c\u1ea7n quay v\u00f2ng nhanh<\/td>\n<\/tr>\n
Th\u1ef1c ph\u1ea9m, FMCG<\/td>\n8% – 15%<\/td>\nH\u1ea1n s\u1eed d\u1ee5ng ng\u1eafn, quay v\u00f2ng cao<\/td>\n<\/tr>\n
M\u1ef9 ph\u1ea9m<\/td>\n20% – 30%<\/td>\nH\u1ea1n d\u00f9ng trung b\u00ecnh, bi\u00ean l\u1ee3i nhu\u1eadn cao<\/td>\n<\/tr>\n
\u0110\u1ed3 gia d\u1ee5ng<\/td>\n25% – 40%<\/td>\nQuay v\u00f2ng ch\u1eadm h\u01a1n<\/td>\n<\/tr>\n
Ph\u1ee5 ki\u1ec7n, \u0111\u1ed3 nh\u1ecf<\/td>\n15% – 25%<\/td>\nGi\u00e1 tr\u1ecb th\u1ea5p, d\u1ec5 t\u1ed3n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

C\u00e1ch \u0111\u1ecdc b\u1ea3ng<\/h3>\n

N\u1ebfu t\u1ef7 l\u1ec7 c\u1ee7a b\u1ea1n n\u1eb1m trong kho\u1ea3ng l\u00fd t\u01b0\u1edfng, b\u1ea1n \u0111ang v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3. N\u1ebfu cao h\u01a1n, c\u1ea7n xem x\u00e9t x\u1ea3 h\u00e0ng ho\u1eb7c gi\u1ea3m nh\u1eadp. L\u01b0u \u00fd r\u1eb1ng c\u00e1c con s\u1ed1 trong b\u1ea3ng ch\u1ec9 l\u00e0 tham kh\u1ea3o, kh\u00f4ng ph\u1ea3i lu\u1eadt c\u1ee9ng nh\u1eafc. M\u1ed9t shop th\u1eddi trang chu\u1ea9n b\u1ecb cho m\u00f9a cao \u0111i\u1ec3m c\u00f3 th\u1ec3 t\u1ea1m th\u1eddi v\u01b0\u1ee3t ng\u01b0\u1ee1ng 35% m\u00e0 v\u1eabn ho\u00e0n to\u00e0n h\u1ee3p l\u00fd. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n hi\u1ec3u r\u00f5 t\u1ea1i sao t\u1ef7 l\u1ec7 \u1edf m\u1ee9c \u0111\u00f3 v\u00e0 c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u01b0a n\u00f3 v\u1ec1 b\u00ecnh th\u01b0\u1eddng sau m\u00f9a v\u1ee5.<\/p>\n

Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ee9c l\u00fd t\u01b0\u1edfng<\/h3>\n

Quy m\u00f4 doanh nghi\u1ec7p, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ed3n kho \u0111\u1ec7m \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng. Doanh nghi\u1ec7p \u0111ang m\u1edf r\u1ed9ng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn t\u1ef7 l\u1ec7 cao h\u01a1n t\u1ea1m th\u1eddi \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00f4ng \u0111\u1ee9t h\u00e0ng khi nhu c\u1ea7u t\u0103ng. Y\u1ebfu t\u1ed1 m\u00f9a v\u1ee5 c\u0169ng r\u1ea5t quan tr\u1ecdng: shop th\u1eddi trang nh\u1eadp h\u00e0ng \u0111\u00f4ng tr\u01b0\u1edbc m\u00f9a l\u1ea1nh s\u1ebd c\u00f3 t\u1ef7 l\u1ec7 t\u1ed3n cao t\u1ea1m th\u1eddi, \u0111i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n b\u00ecnh th\u01b0\u1eddng. Ngo\u00e0i ra, \u0111\u1eb7c th\u00f9 nh\u00e0 cung c\u1ea5p c\u0169ng \u1ea3nh h\u01b0\u1edfng \u2014 n\u1ebfu b\u1ea1n nh\u1eadp h\u00e0ng t\u1eeb Trung Qu\u1ed1c v\u1edbi th\u1eddi gian giao 15-30 ng\u00e0y, b\u1ea1n bu\u1ed9c ph\u1ea3i gi\u1eef t\u1ed3n kho \u0111\u1ec7m cao h\u01a1n so v\u1edbi ng\u01b0\u1eddi nh\u1eadp h\u00e0ng n\u1ed9i \u0111\u1ecba giao trong 1-2 ng\u00e0y. Cu\u1ed1i c\u00f9ng, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u00e0 bi\u00ean l\u1ee3i nhu\u1eadn c\u0169ng t\u00e1c \u0111\u1ed9ng: h\u00e0ng bi\u00ean l\u1ee3i nhu\u1eadn cao c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn t\u1ed3n l\u00e2u h\u01a1n v\u00ec r\u1ee7i ro th\u1ea5p h\u01a1n.<\/p>\n

So s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7 v\u00e0 ch\u00ednh m\u00ecnh<\/h3>\n

\u0110\u1eebng ch\u1ec9 so v\u1edbi chu\u1ea9n ng\u00e0nh chung chung. H\u00e3y so t\u1ef7 l\u1ec7 c\u1ee7a b\u1ea1n v\u1edbi ch\u00ednh b\u1ea1n \u1edf c\u00e1c k\u1ef3 tr\u01b0\u1edbc \u0111\u1ec3 th\u1ea5y xu h\u01b0\u1edbng c\u1ea3i thi\u1ec7n hay x\u1ea5u \u0111i. N\u1ebfu c\u00f3 d\u1eef li\u1ec7u t\u1eeb \u0111\u1ed1i th\u1ee7 c\u00f9ng ph\u00e2n kh\u00fac (qua c\u00e1c b\u00e1o c\u00e1o ng\u00e0nh), b\u1ea1n c\u0169ng n\u00ean \u0111\u1ed1i chi\u1ebfu \u0111\u1ec3 bi\u1ebft m\u00ecnh \u0111ang \u0111\u1ee9ng \u1edf \u0111\u00e2u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

V\u00ed D\u1ee5 Th\u1ef1c T\u1ebf Tr\u00ean Shopee V\u00e0 Lazada<\/h2>\n

H\u00e3y xem c\u00e1ch c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng th\u1ef1c t\u1ebf t\u00ednh to\u00e1n v\u00e0 t\u1ed1i \u01b0u ch\u1ec9 s\u1ed1 n\u00e0y.<\/p>\n

Tr\u01b0\u1eddng h\u1ee3p 1: Shop m\u1ef9 ph\u1ea9m tr\u00ean Lazada<\/h3>\n

Anh Tu\u1ea5n b\u00e1n m\u1ef9 ph\u1ea9m tr\u00ean Lazada v\u1edbi doanh thu qu\u00fd II l\u00e0 1,2 t\u1ef7 \u0111\u1ed3ng. Gi\u00e1 tr\u1ecb t\u1ed3n kho cu\u1ed1i qu\u00fd l\u00e0 360 tri\u1ec7u. T\u1ef7 l\u1ec7 = (360 \/ 1.200) \u00d7 100 = 30%. So v\u1edbi m\u1ee9c l\u00fd t\u01b0\u1edfng 20-30%, anh Tu\u1ea5n \u0111ang \u1edf ng\u01b0\u1ee1ng tr\u00ean, c\u1ea7n \u0111\u1ea9y m\u1ea1nh khuy\u1ebfn m\u00e3i.<\/p>\n

Tr\u01b0\u1eddng h\u1ee3p 2: Shop \u0111i\u1ec7n tho\u1ea1i tr\u00ean Shopee<\/h3>\n

C\u1eeda h\u00e0ng \u0111i\u1ec7n tho\u1ea1i c\u00f3 doanh thu 500 tri\u1ec7u\/th\u00e1ng, t\u1ed3n kho 150 tri\u1ec7u. T\u1ef7 l\u1ec7 = 30%, cao h\u01a1n m\u1ee9c l\u00fd t\u01b0\u1edfng 15-25% c\u1ee7a ng\u00e0nh \u0111i\u1ec7n t\u1eed. \u0110i\u1ec7n tho\u1ea1i m\u1ea5t gi\u00e1 nhanh n\u00ean \u0111\u00e2y l\u00e0 c\u1ea3nh b\u00e1o c\u1ea7n x\u1ea3 h\u00e0ng g\u1ea5p.<\/p>\n

\n\ud83d\udca1 V\u00ed d\u1ee5 t\u1ed5ng h\u1ee3p \u0111a k\u00eanh:<\/strong>
\nM\u1ed9t nh\u00e0 b\u00e1n b\u00e1n c\u1ea3 Shopee v\u00e0 Lazada, t\u1ed5ng doanh thu th\u00e1ng = 800 tri\u1ec7u<\/strong> (Shopee 500tr + Lazada 300tr). T\u1ed5ng t\u1ed3n kho = 200 tri\u1ec7u<\/strong>.
\n\u2192 T\u1ef7 l\u1ec7 chung = (200 \/ 800) \u00d7 100 = 25%<\/strong>
\nM\u1ee9c n\u00e0y \u1ed5n \u0111\u1ecbnh cho ng\u00e0nh ph\u1ee5 ki\u1ec7n, cho th\u1ea5y qu\u1ea3n l\u00fd kho kh\u00e1 t\u1ed1t.\n<\/div>\n

Tr\u01b0\u1eddng h\u1ee3p 3: Shop th\u1ef1c ph\u1ea9m kh\u00f4 \u0111a k\u00eanh<\/h3>\n

Ch\u1ecb H\u01b0\u01a1ng kinh doanh th\u1ef1c ph\u1ea9m kh\u00f4 (h\u1ea1t, \u0111\u1eb7c s\u1ea3n) tr\u00ean c\u1ea3 Shopee v\u00e0 Lazada. Doanh thu th\u00e1ng 5 \u0111\u1ea1t 250 tri\u1ec7u, t\u1ed3n kho cu\u1ed1i th\u00e1ng 50 tri\u1ec7u. T\u1ef7 l\u1ec7 = (50 \/ 250) \u00d7 100 = 20%. V\u1edbi ng\u00e0nh th\u1ef1c ph\u1ea9m l\u00fd t\u01b0\u1edfng 8-15%, m\u1ee9c 20% c\u1ee7a ch\u1ecb H\u01b0\u01a1ng h\u01a1i cao \u2014 nguy\u00ean nh\u00e2n l\u00e0 ch\u1ecb nh\u1eadp nhi\u1ec1u h\u00e0ng \u0111\u1eb7c s\u1ea3n theo l\u00f4 l\u1edbn \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u00e1 t\u1ed1t. Tuy nhi\u00ean do th\u1ef1c ph\u1ea9m c\u00f3 h\u1ea1n s\u1eed d\u1ee5ng, ch\u1ecb c\u1ea7n \u0111\u1ea9y nhanh t\u1ed1c \u0111\u1ed9 b\u00e1n \u0111\u1ec3 tr\u00e1nh h\u00e0ng h\u1ebft h\u1ea1n, n\u1ebfu kh\u00f4ng s\u1ebd ph\u1ea3i h\u1ee7y h\u00e0ng v\u00e0 m\u1ea5t tr\u1eafng v\u1ed1n. B\u00e0i h\u1ecdc: gi\u00e1 nh\u1eadp r\u1ebb kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u00f3 l\u1ee3i n\u1ebfu h\u00e0ng kh\u00f4ng b\u00e1n k\u1ecbp.<\/p>\n

B\u00e0i h\u1ecdc r\u00fat ra<\/h3>\n

So s\u00e1nh t\u1ef7 l\u1ec7 c\u1ee7a b\u1ea1n v\u1edbi chu\u1ea9n ng\u00e0nh th\u01b0\u1eddng xuy\u00ean gi\u00fap ph\u00e1t hi\u1ec7n s\u1edbm v\u1ea5n \u0111\u1ec1 t\u1ed3n kho v\u00e0 \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi. Qua ba tr\u01b0\u1eddng h\u1ee3p tr\u00ean, c\u00f3 th\u1ec3 th\u1ea5y m\u1ed7i ng\u00e0nh h\u00e0ng c\u00f3 \u0111\u1eb7c th\u00f9 ri\u00eang, kh\u00f4ng th\u1ec3 \u00e1p d\u1ee5ng m\u1ed9t con s\u1ed1 chu\u1ea9n cho t\u1ea5t c\u1ea3. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea1i sao t\u1ef7 l\u1ec7 c\u1ee7a b\u1ea1n \u1edf m\u1ee9c \u0111\u00f3 v\u00e0 li\u1ec7u n\u00f3 c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7n t\u1ea1i hay kh\u00f4ng. H\u00e3y lu\u00f4n \u0111\u1eb7t c\u00e2u h\u1ecfi: h\u00e0ng n\u00e0o \u0111ang b\u00e1n ch\u1ea1y, h\u00e0ng n\u00e0o \u0111ang n\u1eb1m im, v\u00e0 v\u1ed1n c\u1ee7a t\u00f4i c\u00f3 \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 kh\u00f4ng.<\/p>\n

M\u1ed1i Li\u00ean H\u1ec7 V\u1edbi V\u1ed1n L\u01b0u \u0110\u1ed9ng V\u00e0 D\u00f2ng Ti\u1ec1n<\/h2>\n

H\u00e0ng t\u1ed3n kho l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a v\u1ed1n l\u01b0u \u0111\u1ed9ng. T\u1ef7 l\u1ec7 t\u1ed3n kho cao \u0111\u1ed3ng ngh\u0129a nhi\u1ec1u v\u1ed1n b\u1ecb gi\u1eef trong h\u00e0ng h\u00f3a.<\/p>\n

V\u1ed1n b\u1ecb “\u0111\u00f3ng b\u0103ng” trong kho<\/h3>\n

M\u1ed7i \u0111\u1ed3ng h\u00e0ng t\u1ed3n l\u00e0 m\u1ed9t \u0111\u1ed3ng v\u1ed1n kh\u00f4ng sinh l\u1eddi. N\u1ebfu b\u1ea1n vay ng\u00e2n h\u00e0ng \u0111\u1ec3 nh\u1eadp h\u00e0ng, l\u00e3i vay v\u1eabn ch\u1ea1y trong khi h\u00e0ng n\u1eb1m im. Hi\u1ec3u r\u00f5 l\u00e3i k\u00e9p<\/a> gi\u00fap b\u1ea1n th\u1ea5y chi ph\u00ed c\u01a1 h\u1ed9i th\u1ef1c s\u1ef1 c\u1ee7a v\u1ed1n b\u1ecb giam.<\/p>\n

T\u00e1c \u0111\u1ed9ng \u0111\u1ebfn d\u00f2ng ti\u1ec1n<\/h3>\n

T\u1ed3n kho cao l\u00e0m d\u00f2ng ti\u1ec1n \u00e2m d\u00f9 s\u1ed5 s\u00e1ch c\u00f3 l\u00e3i. \u0110\u00e2y l\u00e0 nguy\u00ean nh\u00e2n ph\u1ed5 bi\u1ebfn khi\u1ebfn doanh nghi\u1ec7p “l\u00e3i gi\u1ea5y” nh\u01b0ng v\u1eabn thi\u1ebfu ti\u1ec1n m\u1eb7t v\u1eadn h\u00e0nh. T\u00ecnh hu\u1ed1ng \u0111i\u1ec3n h\u00ecnh: m\u1ed9t shop ghi nh\u1eadn l\u1ee3i nhu\u1eadn 100 tri\u1ec7u tr\u00ean s\u1ed5 s\u00e1ch nh\u01b0ng 80 tri\u1ec7u trong \u0111\u00f3 \u0111ang n\u1eb1m d\u01b0\u1edbi d\u1ea1ng h\u00e0ng t\u1ed3n ch\u01b0a b\u00e1n. Khi c\u1ea7n ti\u1ec1n tr\u1ea3 l\u01b0\u01a1ng nh\u00e2n vi\u00ean, thu\u00ea kho hay nh\u1eadp l\u00f4 m\u1edbi, ch\u1ee7 shop l\u1ea1i kh\u00f4ng c\u00f3 ti\u1ec1n m\u1eb7t. \u0110\u00e2y g\u1ecdi l\u00e0 kh\u1ee7ng ho\u1ea3ng thanh kho\u1ea3n \u2014 m\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n h\u00e0ng \u0111\u1ea7u khi\u1ebfn doanh nghi\u1ec7p nh\u1ecf ph\u00e1 s\u1ea3n d\u00f9 v\u1eabn \u0111ang “c\u00f3 l\u00e3i”. Qu\u1ea3n l\u00fd t\u1ed1t t\u1ef7 l\u1ec7 t\u1ed3n kho ch\u00ednh l\u00e0 c\u00e1ch b\u1ea3o v\u1ec7 d\u00f2ng ti\u1ec1n v\u00e0 s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Chi ph\u00ed \u1ea9n c\u1ee7a h\u00e0ng t\u1ed3n kho<\/h3>\n

Ngo\u00e0i v\u1ed1n b\u1ecb giam, h\u00e0ng t\u1ed3n c\u00f2n k\u00e9o theo nhi\u1ec1u chi ph\u00ed \u1ea9n: ph\u00ed thu\u00ea kho, ph\u00ed b\u1ea3o qu\u1ea3n, ph\u00ed b\u1ea3o hi\u1ec3m, hao h\u1ee5t, h\u01b0 h\u1ecfng v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 chi ph\u00ed c\u01a1 h\u1ed9i. S\u1ed1 ti\u1ec1n \u0111ang n\u1eb1m trong kho l\u1ebd ra c\u00f3 th\u1ec3 d\u00f9ng \u0111\u1ec3 nh\u1eadp h\u00e0ng b\u00e1n ch\u1ea1y h\u01a1n, \u0111\u1ea7u t\u01b0 marketing hay g\u1eedi ti\u1ebft ki\u1ec7m sinh l\u1eddi. C\u00e1c chuy\u00ean gia \u01b0\u1edbc t\u00ednh chi ph\u00ed l\u01b0u gi\u1eef h\u00e0ng t\u1ed3n kho c\u00f3 th\u1ec3 chi\u1ebfm 20-30% gi\u00e1 tr\u1ecb h\u00e0ng m\u1ed7i n\u0103m, m\u1ed9t con s\u1ed1 \u0111\u00e1ng k\u1ec3 m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n h\u00e0ng b\u1ecf qua.<\/p>\n\n\n\n\n\n\n\n\n
T\u1ef7 l\u1ec7 t\u1ed3n kho\/doanh thu<\/th>\n\u0110\u00e1nh gi\u00e1<\/th>\nH\u00e0nh \u0111\u1ed9ng \u0111\u1ec1 xu\u1ea5t<\/th>\n<\/tr>\n<\/thead>\n
D\u01b0\u1edbi 10%<\/td>\nR\u1ea5t th\u1ea5p \u2014 nguy c\u01a1 \u0111\u1ee9t h\u00e0ng<\/td>\nT\u0103ng nh\u1eadp h\u00e0ng d\u1ef1 ph\u00f2ng<\/td>\n<\/tr>\n
10% – 25%<\/td>\nL\u00fd t\u01b0\u1edfng cho h\u1ea7u h\u1ebft ng\u00e0nh<\/td>\nDuy tr\u00ec, theo d\u00f5i \u0111\u1ecbnh k\u1ef3<\/td>\n<\/tr>\n
25% – 40%<\/td>\nH\u01a1i cao<\/td>\n\u0110\u1ea9y m\u1ea1nh b\u00e1n, gi\u1ea3m nh\u1eadp<\/td>\n<\/tr>\n
Tr\u00ean 40%<\/td>\nCao \u2014 v\u1ed1n b\u1ecb giam nhi\u1ec1u<\/td>\nX\u1ea3 kho, thanh l\u00fd g\u1ea5p<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 h\u00e0ng h\u00f3a<\/h3>\n

B\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p ch\u1ec9 s\u1ed1 n\u00e0y v\u1edbi ROI<\/a> \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 h\u00e0ng h\u00f3a n\u00e0o \u0111ang sinh l\u1eddi t\u1ed1t v\u00e0 h\u00e0ng n\u00e0o n\u00ean lo\u1ea1i b\u1ecf.<\/p>\n

C\u00e1ch T\u1ed1i \u01afu T\u1ef7 L\u1ec7 H\u00e0ng T\u1ed3n Kho<\/h2>\n

C\u00f3 nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c gi\u00fap b\u1ea1n \u0111\u01b0a t\u1ef7 l\u1ec7 v\u1ec1 m\u1ee9c t\u1ed1i \u01b0u.<\/p>\n

Ph\u00e2n lo\u1ea1i h\u00e0ng theo ABC<\/h3>\n

Chia h\u00e0ng th\u00e0nh nh\u00f3m A (gi\u00e1 tr\u1ecb cao, quay v\u00f2ng nhanh), B (trung b\u00ecnh) v\u00e0 C (gi\u00e1 tr\u1ecb th\u1ea5p, quay ch\u1eadm). T\u1eadp trung v\u1ed1n v\u00e0o nh\u00f3m A v\u00e0 gi\u1ea3m nh\u00f3m C. Nguy\u00ean t\u1eafc Pareto (80\/20) th\u01b0\u1eddng \u0111\u00fang: kho\u1ea3ng 20% s\u1ed1 m\u1eb7t h\u00e0ng t\u1ea1o ra 80% doanh thu. X\u00e1c \u0111\u1ecbnh \u0111\u00fang nh\u00f3m 20% n\u00e0y v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u00fang lu\u00f4n \u0111\u1ee7 h\u00e0ng, \u0111\u1ed3ng th\u1eddi m\u1ea1nh tay c\u1eaft gi\u1ea3m nh\u00f3m h\u00e0ng b\u00e1n ch\u1eadm s\u1ebd t\u1ed1i \u01b0u h\u00f3a m\u1ea1nh m\u1ebd t\u1ef7 l\u1ec7 t\u1ed3n kho t\u1ed5ng th\u1ec3.<\/p>\n

\u00c1p d\u1ee5ng d\u1ef1 b\u00e1o nhu c\u1ea7u<\/h3>\n

D\u1ef1a v\u00e0o d\u1eef li\u1ec7u b\u00e1n h\u00e0ng l\u1ecbch s\u1eed tr\u00ean Shopee, Lazada \u0111\u1ec3 d\u1ef1 b\u00e1o l\u01b0\u1ee3ng nh\u1eadp ph\u00f9 h\u1ee3p, tr\u00e1nh nh\u1eadp th\u1eeba. C\u00e1c s\u00e0n cung c\u1ea5p d\u1eef li\u1ec7u chi ti\u1ebft v\u1ec1 l\u01b0\u1ee3t xem, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u1ed1c \u0111\u1ed9 b\u00e1n c\u1ee7a t\u1eebng s\u1ea3n ph\u1ea9m. T\u1eadn d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u c\u00e1c th\u00e1ng t\u1edbi, \u0111\u1eb7c bi\u1ec7t ch\u00fa \u00fd \u0111\u1ebfn t\u00ednh m\u00f9a v\u1ee5. V\u00ed d\u1ee5 \u00e1o kho\u00e1c b\u00e1n ch\u1ea1y v\u00e0o m\u00f9a \u0111\u00f4ng, qu\u1ea1t m\u00e1t b\u00e1n ch\u1ea1y m\u00f9a h\u00e8 \u2014 nh\u1eadp h\u00e0ng \u0111\u00fang th\u1eddi \u0111i\u1ec3m gi\u00fap tr\u00e1nh t\u1ed3n \u0111\u1ecdng.<\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh x\u1ea3 h\u00e0ng \u0111\u1ecbnh k\u1ef3<\/h3>\n

T\u1ed5 ch\u1ee9c flash sale, combo khuy\u1ebfn m\u00e3i cho h\u00e0ng t\u1ed3n l\u00e2u \u0111\u1ec3 gi\u1ea3i ph\u00f3ng v\u1ed1n v\u00e0 l\u00e0m m\u1edbi kho. Tr\u00ean Shopee v\u00e0 Lazada, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh l\u1edbn nh\u01b0 9.9, 10.10, 11.11, 12.12 \u0111\u1ec3 \u0111\u1ea9y h\u00e0ng t\u1ed3n v\u1edbi gi\u00e1 \u01b0u \u0111\u00e3i. Vi\u1ec7c b\u00e1n l\u1ed7 m\u1ed9t ph\u1ea7n h\u00e0ng t\u1ed3n l\u00e2u th\u01b0\u1eddng t\u1ed1t h\u01a1n l\u00e0 gi\u1eef m\u00e3i v\u00e0 \u0111\u1ec3 v\u1ed1n ch\u1ebft \u2014 v\u00ec thu h\u1ed3i \u0111\u01b0\u1ee3c ti\u1ec1n m\u1eb7t c\u00f2n h\u01a1n \u00f4m h\u00e0ng kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c. M\u1ed9t m\u1eb9o hay l\u00e0 t\u1ea1o combo “h\u00e0ng b\u00e1n ch\u1ea1y + h\u00e0ng t\u1ed3n” \u0111\u1ec3 v\u1eeba x\u1ea3 kho v\u1eeba kh\u00f4ng l\u00e0m gi\u1ea3m h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\u0110\u00e0m ph\u00e1n v\u1edbi nh\u00e0 cung c\u1ea5p<\/h3>\n

Thay v\u00ec nh\u1eadp l\u00f4 l\u1edbn \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u00e1 r\u1ebb, h\u00e3y \u0111\u00e0m ph\u00e1n nh\u1eadp s\u1ed1 l\u01b0\u1ee3ng nh\u1ecf nhi\u1ec1u l\u1ea7n. \u0110i\u1ec1u n\u00e0y gi\u1ea3m \u00e1p l\u1ef1c t\u1ed3n kho v\u00e0 gi\u1eef v\u1ed1n linh ho\u1ea1t. Nhi\u1ec1u nh\u00e0 cung c\u1ea5p s\u1eb5n s\u00e0ng cho ch\u00ednh s\u00e1ch nh\u1eadp linh ho\u1ea1t n\u1ebfu b\u1ea1n l\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean v\u00e0 uy t\u00edn.<\/p>\n

D\u00f9ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kho<\/h3>\n

C\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i t\u1ef1 \u0111\u1ed9ng t\u00ednh to\u00e1n t\u1ef7 l\u1ec7 t\u1ed3n kho, c\u1ea3nh b\u00e1o h\u00e0ng s\u1eafp h\u1ebft v\u00e0 h\u00e0ng t\u1ed3n l\u00e2u theo th\u1eddi gian th\u1ef1c. \u0110\u1ea7u t\u01b0 v\u00e0o c\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n ra quy\u1ebft \u0111\u1ecbnh nhanh v\u00e0 ch\u00ednh x\u00e1c h\u01a1n nhi\u1ec1u so v\u1edbi t\u00ednh tay.<\/p>\n\n\n\n\n\n\n\n\n\n
Chi\u1ebfn l\u01b0\u1ee3c<\/th>\nL\u1ee3i \u00edch<\/th>\nM\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean<\/th>\n<\/tr>\n<\/thead>\n
Ph\u00e2n lo\u1ea1i ABC<\/td>\nT\u1eadp trung v\u1ed1n hi\u1ec7u qu\u1ea3<\/td>\nCao<\/td>\n<\/tr>\n
D\u1ef1 b\u00e1o nhu c\u1ea7u<\/td>\nGi\u1ea3m nh\u1eadp th\u1eeba<\/td>\nCao<\/td>\n<\/tr>\n
Flash sale x\u1ea3 kho<\/td>\nGi\u1ea3i ph\u00f3ng v\u1ed1n nhanh<\/td>\nTrung b\u00ecnh<\/td>\n<\/tr>\n
\u0110\u00e0m ph\u00e1n nh\u00e0 cung c\u1ea5p<\/td>\nNh\u1eadp nh\u1ecf, nh\u1eadp nhi\u1ec1u l\u1ea7n<\/td>\nTrung b\u00ecnh<\/td>\n<\/tr>\n
Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kho<\/td>\nTheo d\u00f5i real-time<\/td>\nCao<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Theo D\u00f5i Xu H\u01b0\u1edbng T\u0103ng Tr\u01b0\u1edfng T\u1ed3n Kho<\/h2>\n

M\u1ed9t ch\u1ec9 s\u1ed1 t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m ch\u01b0a \u0111\u1ee7 \u2014 b\u1ea1n c\u1ea7n theo d\u00f5i xu h\u01b0\u1edbng qua th\u1eddi gian.<\/p>\n

So s\u00e1nh theo th\u00e1ng<\/h3>\n

Ghi l\u1ea1i t\u1ef7 l\u1ec7 m\u1ed7i th\u00e1ng \u0111\u1ec3 th\u1ea5y h\u00e0ng t\u1ed3n \u0111ang t\u0103ng hay gi\u1ea3m so v\u1edbi doanh thu. Xu h\u01b0\u1edbng t\u0103ng li\u00ean t\u1ee5c l\u00e0 d\u1ea5u hi\u1ec7u c\u1ea3nh b\u00e1o.<\/p>\n

T\u00ednh t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p<\/h3>\n

N\u1ebfu mu\u1ed1n \u0111\u00e1nh gi\u00e1 t\u1ed1c \u0111\u1ed9 t\u0103ng gi\u00e1 tr\u1ecb t\u1ed3n kho qua nhi\u1ec1u n\u0103m, b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng CAGR<\/a> \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn chu\u1ea9n x\u00e1c v\u1ec1 xu h\u01b0\u1edbng d\u00e0i h\u1ea1n.<\/p>\n

\u0110\u1eb7t m\u1ee5c ti\u00eau c\u1ea3i thi\u1ec7n<\/h3>\n

V\u00ed d\u1ee5 \u0111\u1eb7t m\u1ee5c ti\u00eau gi\u1ea3m t\u1ef7 l\u1ec7 t\u1eeb 35% xu\u1ed1ng 25% trong 6 th\u00e1ng b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p x\u1ea3 kho v\u00e0 t\u1ed1i \u01b0u nh\u1eadp h\u00e0ng. M\u1ee5c ti\u00eau c\u1ea7n c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 c\u00f3 th\u1eddi h\u1ea1n r\u00f5 r\u00e0ng. H\u00e3y chia nh\u1ecf th\u00e0nh c\u00e1c m\u1ed1c h\u00e0ng th\u00e1ng \u0111\u1ec3 d\u1ec5 theo d\u00f5i ti\u1ebfn \u0111\u1ed9. Khi \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, \u0111\u1eb7t m\u1ee5c ti\u00eau m\u1edbi th\u1eed th\u00e1ch h\u01a1n. Qu\u00e1 tr\u00ecnh c\u1ea3i thi\u1ec7n li\u00ean t\u1ee5c n\u00e0y ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 v\u1eadn h\u00e0nh kho h\u00e0ng ng\u00e0y c\u00e0ng tinh g\u1ecdn v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n

Bi\u1ec3u \u0111\u1ed3 tr\u1ef1c quan h\u00f3a<\/h3>\n

\u0110\u1eebng ch\u1ec9 nh\u00ecn con s\u1ed1 kh\u00f4 khan. H\u00e3y v\u1ebd bi\u1ec3u \u0111\u1ed3 \u0111\u01b0\u1eddng th\u1ec3 hi\u1ec7n t\u1ef7 l\u1ec7 t\u1ed3n kho qua c\u00e1c th\u00e1ng. H\u00ecnh \u1ea3nh tr\u1ef1c quan gi\u00fap b\u1ea1n v\u00e0 \u0111\u1ed9i ng\u0169 d\u1ec5 nh\u1eadn ra xu h\u01b0\u1edbng, t\u1eeb \u0111\u00f3 t\u1ea1o \u0111\u1ed9ng l\u1ef1c v\u00e0 s\u1ef1 \u0111\u1ed3ng thu\u1eadn trong vi\u1ec7c c\u1ea3i thi\u1ec7n. Nhi\u1ec1u ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng \u0111\u00e3 t\u00edch h\u1ee3p s\u1eb5n t\u00ednh n\u0103ng n\u00e0y.<\/p>\n

Sai L\u1ea7m Th\u01b0\u1eddng G\u1eb7p Khi T\u00ednh Ph\u1ea7n Tr\u0103m H\u00e0ng T\u1ed3n Kho<\/h2>\n

Tr\u00e1nh nh\u1eefng l\u1ed7i ph\u1ed5 bi\u1ebfn d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c.<\/p>\n

D\u00f9ng gi\u00e1 b\u00e1n thay v\u00ec gi\u00e1 v\u1ed1n<\/h3>\n

Gi\u00e1 tr\u1ecb t\u1ed3n kho n\u00ean t\u00ednh theo gi\u00e1 v\u1ed1n (gi\u00e1 nh\u1eadp), kh\u00f4ng ph\u1ea3i gi\u00e1 b\u00e1n. D\u00f9ng sai s\u1ebd l\u00e0m t\u1ef7 l\u1ec7 b\u1ecb th\u1ed5i ph\u1ed3ng.<\/p>\n

L\u1ec7ch k\u1ef3 th\u1eddi gian<\/h3>\n

So s\u00e1nh t\u1ed3n kho cu\u1ed1i n\u0103m v\u1edbi doanh thu m\u1ed9t th\u00e1ng l\u00e0 sai. Lu\u00f4n d\u00f9ng c\u00f9ng k\u1ef3.<\/p>\n

B\u1ecf qua h\u00e0ng l\u1ed7i, h\u00e0ng h\u1ecfng<\/h3>\n

H\u00e0ng kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c nh\u01b0ng v\u1eabn t\u00ednh v\u00e0o t\u1ed3n kho l\u00e0m m\u00e9o m\u00f3 ch\u1ec9 s\u1ed1. C\u1ea7n lo\u1ea1i b\u1ecf ho\u1eb7c tr\u00edch l\u1eadp d\u1ef1 ph\u00f2ng. Theo Wikipedia v\u1ec1 h\u00e0ng t\u1ed3n kho<\/a>, vi\u1ec7c \u0111\u00e1nh gi\u00e1 \u0111\u00fang gi\u00e1 tr\u1ecb t\u1ed3n kho l\u00e0 nguy\u00ean t\u1eafc k\u1ebf to\u00e1n quan tr\u1ecdng. H\u00e0ng t\u1ed3n kho ph\u1ea3i \u0111\u01b0\u1ee3c ghi nh\u1eadn theo gi\u00e1 th\u1ea5p h\u01a1n gi\u1eefa gi\u00e1 g\u1ed1c v\u00e0 gi\u00e1 tr\u1ecb thu\u1ea7n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a n\u1ebfu h\u00e0ng \u0111\u00e3 m\u1ea5t gi\u00e1 ho\u1eb7c h\u01b0 h\u1ecfng, b\u1ea1n ph\u1ea3i ghi gi\u1ea3m gi\u00e1 tr\u1ecb cho \u0111\u00fang th\u1ef1c t\u1ebf.<\/p>\n

Kh\u00f4ng theo d\u00f5i \u0111\u1ecbnh k\u1ef3<\/h3>\n

T\u00ednh ch\u1ec9 s\u1ed1 m\u1ed9t l\u1ea7n r\u1ed3i b\u1ecf qua l\u00e0 sai l\u1ea7m l\u1edbn. Th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ed3n kho thay \u0111\u1ed5i li\u00ean t\u1ee5c, n\u00ean b\u1ea1n c\u1ea7n theo d\u00f5i \u0111\u1ec1u \u0111\u1eb7n h\u00e0ng th\u00e1ng. Ch\u1ec9 c\u00f3 nh\u01b0 v\u1eady b\u1ea1n m\u1edbi ph\u00e1t hi\u1ec7n s\u1edbm xu h\u01b0\u1edbng x\u1ea5u v\u00e0 can thi\u1ec7p k\u1ecbp th\u1eddi tr\u01b0\u1edbc khi v\u1ea5n \u0111\u1ec1 tr\u1edf n\u00ean nghi\u00eam tr\u1ecdng.<\/p>\n

C\u00e2u H\u1ecfi Th\u01b0\u1eddng G\u1eb7p (FAQ)<\/h2>\n

1. Ph\u1ea7n tr\u0103m h\u00e0ng t\u1ed3n kho bao nhi\u00eau l\u00e0 t\u1ed1t?<\/h3>\n

T\u00f9y ng\u00e0nh, nh\u01b0ng kho\u1ea3ng 10-25% \u0111\u01b0\u1ee3c xem l\u00e0 l\u00fd t\u01b0\u1edfng cho ph\u1ea7n l\u1edbn l\u0129nh v\u1ef1c. Ng\u00e0nh th\u1ef1c ph\u1ea9m th\u1ea5p h\u01a1n (8-15%), th\u1eddi trang cao h\u01a1n (20-35%).<\/p>\n

2. C\u00e1ch t\u00ednh ph\u1ea7n tr\u0103m h\u00e0ng t\u1ed3n kho nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n

C\u00f4ng th\u1ee9c: (Gi\u00e1 tr\u1ecb h\u00e0ng t\u1ed3n kho \/ Doanh thu) \u00d7 100. V\u00ed d\u1ee5 t\u1ed3n kho 50 tri\u1ec7u, doanh thu 200 tri\u1ec7u \u2192 t\u1ef7 l\u1ec7 25%.<\/p>\n

3. N\u00ean t\u00ednh t\u1ed3n kho theo gi\u00e1 v\u1ed1n hay gi\u00e1 b\u00e1n?<\/h3>\n

Lu\u00f4n t\u00ednh theo gi\u00e1 v\u1ed1n (gi\u00e1 nh\u1eadp h\u00e0ng) \u0111\u1ec3 ph\u1ea3n \u00e1nh \u0111\u00fang v\u1ed1n \u0111ang b\u1ecb giam trong kho.<\/p>\n

4. T\u1ef7 l\u1ec7 t\u1ed3n kho qu\u00e1 cao c\u00f3 h\u1ea1i g\u00ec?<\/h3>\n

V\u1ed1n b\u1ecb \u0111\u00f3ng b\u0103ng, chi ph\u00ed l\u01b0u kho t\u0103ng, r\u1ee7i ro h\u00e0ng l\u1ed7i m\u1ed1t v\u00e0 d\u00f2ng ti\u1ec1n \u00e2m d\u00f9 s\u1ed5 s\u00e1ch c\u00f3 l\u00e3i.<\/p>\n

5. T\u1ef7 l\u1ec7 t\u1ed3n kho qu\u00e1 th\u1ea5p c\u00f3 sao kh\u00f4ng?<\/h3>\n

C\u00f3, d\u1ec5 g\u00e2y \u0111\u1ee9t h\u00e0ng, m\u1ea5t doanh s\u1ed1 v\u00e0 l\u00e0m kh\u00e1ch h\u00e0ng th\u1ea5t v\u1ecdng v\u00ec h\u1ebft h\u00e0ng th\u01b0\u1eddng xuy\u00ean.<\/p>\n

6. Bao l\u00e2u n\u00ean t\u00ednh l\u1ea1i ch\u1ec9 s\u1ed1 n\u00e0y?<\/h3>\n

N\u00ean t\u00ednh h\u00e0ng th\u00e1ng \u0111\u1ec3 theo d\u00f5i xu h\u01b0\u1edbng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi, \u0111\u1eb7c bi\u1ec7t v\u1edbi kinh doanh online quay v\u00f2ng nhanh.<\/p>\n

7. C\u00f3 c\u00f4ng c\u1ee5 n\u00e0o t\u00ednh nhanh kh\u00f4ng?<\/h3>\n

C\u00f3, b\u1ea1n d\u00f9ng 1phantram.com<\/a> \u0111\u1ec3 t\u00ednh ph\u1ea7n tr\u0103m h\u00e0ng t\u1ed3n kho v\u00e0 nhi\u1ec1u ph\u00e9p t\u00ednh t\u00e0i ch\u00ednh kh\u00e1c mi\u1ec5n ph\u00ed. C\u00f4ng c\u1ee5 cho k\u1ebft qu\u1ea3 t\u1ee9c th\u00ec, kh\u00f4ng c\u1ea7n c\u00e0i \u0111\u1eb7t, ph\u00f9 h\u1ee3p c\u1ea3 tr\u00ean \u0111i\u1ec7n tho\u1ea1i l\u1eabn m\u00e1y t\u00ednh.<\/p>\n

8. T\u1ef7 l\u1ec7 t\u1ed3n kho c\u00f3 li\u00ean quan \u0111\u1ebfn l\u1ee3i nhu\u1eadn kh\u00f4ng?<\/h3>\n

C\u00f3 li\u00ean quan gi\u00e1n ti\u1ebfp. T\u1ed3n kho cao l\u00e0m t\u0103ng chi ph\u00ed l\u01b0u kho v\u00e0 chi ph\u00ed v\u1ed1n, t\u1eeb \u0111\u00f3 b\u00e0o m\u00f2n l\u1ee3i nhu\u1eadn r\u00f2ng. Qu\u1ea3n l\u00fd t\u1ed1t t\u1ed3n kho gi\u00fap c\u1ea3i thi\u1ec7n bi\u00ean l\u1ee3i nhu\u1eadn t\u1ed5ng th\u1ec3.<\/p>\n

9. Shop m\u1edbi b\u00e1n n\u00ean gi\u1eef t\u1ef7 l\u1ec7 bao nhi\u00eau?<\/h3>\n

Shop m\u1edbi n\u00ean th\u1eadn tr\u1ecdng, nh\u1eadp \u00edt v\u00e0 test th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc. Gi\u1eef t\u1ef7 l\u1ec7 t\u1ed3n kho th\u1ea5p (10-20%) trong giai \u0111o\u1ea1n \u0111\u1ea7u \u0111\u1ec3 tr\u00e1nh r\u1ee7i ro \u00f4m h\u00e0ng \u0111\u1ed9ng khi ch\u01b0a hi\u1ec3u r\u00f5 nhu c\u1ea7u kh\u00e1ch.<\/p>\n

\n\ud83d\ude80 B\u1eaft \u0111\u1ea7u t\u1ed1i \u01b0u kho ngay h\u00f4m nay:<\/strong> \u0110\u1eebng \u0111\u1ec3 v\u1ed1n b\u1ecb \u0111\u00f3ng b\u0103ng trong kho! T\u00ednh ngay ph\u1ea7n tr\u0103m h\u00e0ng t\u1ed3n kho c\u1ee7a b\u1ea1n b\u1eb1ng c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed t\u1ea1i 1phantram.com<\/strong><\/a> v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh th\u00f4ng minh h\u01a1n.\n<\/div>\n<\/article>\n