{"id":1095,"date":"2026-06-28T00:30:40","date_gmt":"2026-06-28T00:30:40","guid":{"rendered":"https:\/\/blog.phantram.online\/tinh-phan-tram-thi-phan\/"},"modified":"2026-07-07T09:30:47","modified_gmt":"2026-07-07T09:30:47","slug":"tinh-phan-tram-thi-phan","status":"publish","type":"post","link":"https:\/\/1phantram.com\/blog\/tinh-phan-tram-thi-phan\/","title":{"rendered":"T\u00ednh Ph\u1ea7n Tr\u0103m Th\u1ecb Ph\u1ea7n (Market Share) C\u1ee7a Doanh Nghi\u1ec7p"},"content":{"rendered":"
\n

Ph\u1ea7n tr\u0103m th\u1ecb ph\u1ea7n<\/strong> (market share) l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng b\u1eadc nh\u1ea5t ph\u1ea3n \u00e1nh v\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a m\u1ed9t doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng. Khi b\u1ea1n kinh doanh tr\u00ean Shopee, Lazada, v\u1eadn h\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ri\u00eang hay ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7, c\u00e2u h\u1ecfi c\u1ed1t l\u00f5i kh\u00f4ng ch\u1ec9 l\u00e0 “doanh thu c\u1ee7a t\u00f4i bao nhi\u00eau” m\u00e0 c\u00f2n l\u00e0 “t\u00f4i chi\u1ebfm bao nhi\u00eau ph\u1ea7n tr\u0103m trong t\u1ed5ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng”. \u0110\u00f3 ch\u00ednh l\u00e0 \u0111i\u1ec1u m\u00e0 ph\u1ea7n tr\u0103m th\u1ecb ph\u1ea7n<\/strong> tr\u1ea3 l\u1eddi. Hi\u1ec3u r\u00f5 th\u1ecb ph\u1ea7n gi\u00fap b\u1ea1n bi\u1ebft m\u00ecnh \u0111ang d\u1eabn \u0111\u1ea7u, b\u00e1m \u0111u\u1ed5i hay t\u1ee5t l\u1ea1i so v\u1edbi \u0111\u1ed1i th\u1ee7, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1ecbnh gi\u00e1 v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, \u0111\u1ed3ng th\u1eddi nh\u1eadn di\u1ec7n c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng c\u00f2n b\u1ecf ng\u1ecf. M\u1ed9t doanh nghi\u1ec7p c\u00f3 doanh thu t\u0103ng nh\u01b0ng th\u1ecb ph\u1ea7n gi\u1ea3m th\u1ef1c ra \u0111ang thua trong cu\u1ed9c \u0111ua d\u00e0i h\u1ea1n, v\u00ec th\u1ecb tr\u01b0\u1eddng \u0111ang m\u1edf r\u1ed9ng nhanh h\u01a1n t\u1ed1c \u0111\u1ed9 c\u1ee7a h\u1ecd. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n t\u1eebng b\u01b0\u1edbc c\u00e1ch t\u00ednh ph\u1ea7n tr\u0103m th\u1ecb ph\u1ea7n, c\u00e1c c\u00f4ng th\u1ee9c theo doanh thu v\u00e0 s\u1ea3n l\u01b0\u1ee3ng, c\u00e1ch x\u00e1c \u0111\u1ecbnh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, k\u00e8m b\u1ea3ng minh h\u1ecda v\u00e0 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf b\u1eb1ng VND t\u1eeb c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam. B\u1ea1n c\u0169ng s\u1ebd h\u1ecdc c\u00e1ch di\u1ec5n gi\u1ea3i k\u1ebft qu\u1ea3 \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh kinh doanh ch\u00ednh x\u00e1c h\u01a1n v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e0nh th\u1ecb ph\u1ea7n b\u1ec1n v\u1eefng.<\/p>\n

\n\ud83e\uddee C\u00f4ng c\u1ee5 t\u00ednh nhanh:<\/strong> B\u1ea1n mu\u1ed1n t\u00ednh ph\u1ea7n tr\u0103m th\u1ecb ph\u1ea7n, t\u1ef7 tr\u1ecdng doanh thu, t\u1ef7 su\u1ea5t t\u0103ng tr\u01b0\u1edfng hay b\u1ea5t k\u1ef3 ph\u00e9p t\u00ednh ph\u1ea7n tr\u0103m n\u00e0o ch\u1ec9 trong v\u00e0i gi\u00e2y? H\u00e3y d\u00f9ng c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed t\u1ea1i 1phantram.com<\/strong><\/a> \u2014 ch\u00ednh x\u00e1c, nhanh ch\u00f3ng v\u00e0 ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed.\n<\/div>\n

Ph\u1ea7n Tr\u0103m Th\u1ecb Ph\u1ea7n (Market Share) L\u00e0 G\u00ec?<\/h2>\n

Ph\u1ea7n tr\u0103m th\u1ecb ph\u1ea7n l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m doanh s\u1ed1 (doanh thu ho\u1eb7c s\u1ea3n l\u01b0\u1ee3ng) c\u1ee7a m\u1ed9t doanh nghi\u1ec7p tr\u00ean t\u1ed5ng doanh s\u1ed1 c\u1ee7a to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p \u0111\u00f3 tham gia, trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. \u0110\u00e2y l\u00e0 th\u01b0\u1edbc \u0111o n\u1ec1n t\u1ea3ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ee9c m\u1ea1nh c\u1ea1nh tranh v\u00e0 v\u1ecb th\u1ebf t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\u0110\u1ecbnh ngh\u0129a c\u01a1 b\u1ea3n<\/h3>\n

Th\u1ecb ph\u1ea7n (market share) th\u1ec3 hi\u1ec7n ph\u1ea7n “mi\u1ebfng b\u00e1nh” th\u1ecb tr\u01b0\u1eddng m\u00e0 m\u1ed9t c\u00f4ng ty n\u1eafm gi\u1eef. N\u1ebfu t\u1ed5ng th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m online t\u1ea1i Vi\u1ec7t Nam \u0111\u1ea1t 10.000 t\u1ef7 \u0111\u1ed3ng\/n\u0103m v\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n b\u00e1n \u0111\u01b0\u1ee3c 500 t\u1ef7 \u0111\u1ed3ng, th\u1ecb ph\u1ea7n c\u1ee7a b\u1ea1n l\u00e0 5%. \u0110i\u1ec3m m\u1ea5u ch\u1ed1t l\u00e0 th\u1ecb ph\u1ea7n lu\u00f4n mang t\u00ednh t\u01b0\u01a1ng \u0111\u1ed1i: n\u00f3 so s\u00e1nh b\u1ea1n v\u1edbi to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng, kh\u00f4ng ch\u1ec9 v\u1edbi ch\u00ednh b\u1ea1n \u1edf k\u1ef3 tr\u01b0\u1edbc. Theo \u0111\u1ecbnh ngh\u0129a tr\u00ean Wikipedia<\/a>, market share l\u00e0 ch\u1ec9 s\u1ed1 trung t\u00e2m trong ph\u00e2n t\u00edch c\u1ea1nh tranh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i t\u1eeb c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn \u0111\u1ebfn nh\u00e0 b\u00e1n h\u00e0ng nh\u1ecf tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

V\u00ec sao th\u1ecb ph\u1ea7n quan tr\u1ecdng<\/h3>\n

Th\u1ecb ph\u1ea7n gi\u00fap b\u1ea1n tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi s\u1ed1ng c\u00f2n: “T\u00f4i \u0111ang \u1edf \u0111\u00e2u so v\u1edbi \u0111\u1ed1i th\u1ee7?”. Doanh thu c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng 20% m\u1ed7i n\u0103m, nh\u01b0ng n\u1ebfu th\u1ecb tr\u01b0\u1eddng t\u0103ng 35% th\u00ec th\u1ef1c t\u1ebf b\u1ea1n \u0111ang m\u1ea5t v\u1ecb th\u1ebf. Th\u1ecb ph\u1ea7n l\u1edbn th\u01b0\u1eddng \u0111i k\u00e8m l\u1ee3i th\u1ebf quy m\u00f4: chi ph\u00ed s\u1ea3n xu\u1ea5t th\u1ea5p h\u01a1n, s\u1ee9c m\u1ea1nh \u0111\u00e0m ph\u00e1n v\u1edbi nh\u00e0 cung c\u1ea5p t\u1ed1t h\u01a1n, \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cao h\u01a1n v\u00e0 kh\u1ea3 n\u0103ng \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t h\u01a1n. Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, n\u01a1i h\u00e0ng ngh\u00ecn shop c\u00f9ng b\u00e1n m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m, hi\u1ec3u v\u00e0 theo d\u00f5i th\u1ecb ph\u1ea7n gi\u00fap b\u1ea1n bi\u1ebft chi\u1ebfn l\u01b0\u1ee3c n\u00e0o \u0111ang hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u00e2u l\u00e0 d\u01b0 \u0111\u1ecba t\u0103ng tr\u01b0\u1edfng c\u00f2n l\u1ea1i.<\/p>\n

Th\u1ecb ph\u1ea7n v\u00e0 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh doanh nghi\u1ec7p<\/h3>\n

Th\u1ecb ph\u1ea7n kh\u00f4ng ph\u1ea3i ch\u1ec9 l\u00e0 con s\u1ed1 marketing \u2014 n\u00f3 g\u1eafn ch\u1eb7t v\u1edbi s\u1ee9c kh\u1ecfe t\u00e0i ch\u00ednh. Doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u th\u1ecb ph\u1ea7n th\u01b0\u1eddng c\u00f3 d\u00f2ng ti\u1ec1n \u1ed5n \u0111\u1ecbnh h\u01a1n, d\u1ec5 ti\u1ebfp c\u1eadn v\u1ed1n h\u01a1n v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n khi g\u1ecdi v\u1ed1n ho\u1eb7c b\u00e1n l\u1ea1i. Hi\u1ec3u th\u1ecb ph\u1ea7n l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a t\u01b0 duy qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh<\/a> v\u00e0 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd: b\u1ea1n bi\u1ebft n\u00ean \u0111\u1ea7u t\u01b0 m\u1ea1nh \u0111\u1ec3 gi\u00e0nh th\u00eam th\u1ecb ph\u1ea7n hay t\u1eadp trung t\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn tr\u00ean th\u1ecb ph\u1ea7n hi\u1ec7n c\u00f3. Nh\u00e0 \u0111\u1ea7u t\u01b0 c\u0169ng nh\u00ecn v\u00e0o xu h\u01b0\u1edbng th\u1ecb ph\u1ea7n \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 tri\u1ec3n v\u1ecdng d\u00e0i h\u1ea1n c\u1ee7a m\u1ed9t c\u00f4ng ty.<\/p>\n

C\u00f4ng Th\u1ee9c T\u00ednh Ph\u1ea7n Tr\u0103m Th\u1ecb Ph\u1ea7n<\/h2>\n

C\u00f3 nhi\u1ec1u c\u00e1ch t\u00ednh th\u1ecb ph\u1ea7n t\u00f9y theo d\u1eef li\u1ec7u b\u1ea1n c\u00f3. Hai c\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 t\u00ednh theo doanh thu v\u00e0 t\u00ednh theo s\u1ea3n l\u01b0\u1ee3ng (s\u1ed1 \u0111\u01a1n v\u1ecb b\u00e1n ra).<\/p>\n

C\u00f4ng th\u1ee9c th\u1ecb ph\u1ea7n theo doanh thu<\/h3>\n

Th\u1ecb ph\u1ea7n (%) = (Doanh thu c\u1ee7a doanh nghi\u1ec7p \/ T\u1ed5ng doanh thu th\u1ecb tr\u01b0\u1eddng) \u00d7 100<\/strong><\/p>\n

\u0110\u00e2y l\u00e0 c\u00f4ng th\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t. V\u00ed d\u1ee5: doanh thu c\u1ee7a b\u1ea1n l\u00e0 800 tri\u1ec7u \u0111\u1ed3ng, t\u1ed5ng doanh thu to\u00e0n th\u1ecb tr\u01b0\u1eddng ng\u00e0nh h\u00e0ng \u0111\u00f3 l\u00e0 16 t\u1ef7 \u0111\u1ed3ng \u2192 Th\u1ecb ph\u1ea7n = (800.000.000 \/ 16.000.000.000) \u00d7 100 = 5%. B\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra ph\u00e9p t\u00ednh b\u1eb1ng c\u00f4ng th\u1ee9c t\u00ednh ph\u1ea7n tr\u0103m<\/a> chu\u1ea9n.<\/p>\n

\n\ud83d\udccc V\u00ed d\u1ee5 th\u1ef1c t\u1ebf (Shop m\u1ef9 ph\u1ea9m tr\u00ean Shopee):<\/strong>
\nShop c\u1ee7a ch\u1ecb H\u01b0\u01a1ng \u0111\u1ea1t doanh thu 1,2 t\u1ef7 \u0111\u1ed3ng\/th\u00e1ng<\/strong> trong ng\u00e0nh h\u00e0ng son m\u00f4i. T\u1ed5ng doanh thu son m\u00f4i tr\u00ean Shopee Vi\u1ec7t Nam th\u00e1ng \u0111\u00f3 \u01b0\u1edbc t\u00ednh 40 t\u1ef7 \u0111\u1ed3ng<\/strong>.
\n\u2192 Th\u1ecb ph\u1ea7n = (1.200.000.000 \/ 40.000.000.000) \u00d7 100 = 3%<\/strong>
\nNgh\u0129a l\u00e0 c\u1ee9 100 \u0111\u1ed3ng chi cho son m\u00f4i tr\u00ean Shopee th\u00ec 3 \u0111\u1ed3ng ch\u1ea3y v\u00e0o shop c\u1ee7a ch\u1ecb H\u01b0\u01a1ng. M\u1ed9t con s\u1ed1 khi\u00eam t\u1ed1n nh\u01b0ng cho th\u1ea5y d\u01b0 \u0111\u1ecba t\u0103ng tr\u01b0\u1edfng c\u00f2n r\u1ea5t l\u1edbn.\n<\/div>\n

C\u00f4ng th\u1ee9c th\u1ecb ph\u1ea7n theo s\u1ea3n l\u01b0\u1ee3ng<\/h3>\n

Th\u1ecb ph\u1ea7n (%) = (S\u1ed1 \u0111\u01a1n v\u1ecb doanh nghi\u1ec7p b\u00e1n ra \/ T\u1ed5ng s\u1ed1 \u0111\u01a1n v\u1ecb to\u00e0n th\u1ecb tr\u01b0\u1eddng) \u00d7 100<\/strong><\/p>\n

C\u00e1ch n\u00e0y h\u1eefu \u00edch khi gi\u00e1 b\u00e1n gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 ch\u00eanh l\u1ec7ch l\u1edbn. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p c\u00f3 th\u1ec3 c\u00f3 th\u1ecb ph\u1ea7n doanh thu cao nh\u01b0ng th\u1ecb ph\u1ea7n s\u1ea3n l\u01b0\u1ee3ng th\u1ea5p, v\u00ec b\u00e1n \u00edt s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 cao. So s\u00e1nh c\u1ea3 hai lo\u1ea1i th\u1ecb ph\u1ea7n gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 v\u1ecb th\u1ebf th\u1eadt s\u1ef1. \u0110\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 v\u00e0 l\u1ee3i nhu\u1eadn, b\u1ea1n n\u00ean tham kh\u1ea3o ROI l\u00e0 g\u00ec v\u00e0 c\u00e1ch t\u00ednh<\/a>.<\/p>\n

Th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i so v\u1edbi \u0111\u1ed1i th\u1ee7 d\u1eabn \u0111\u1ea7u<\/h3>\n

Ngo\u00e0i th\u1ecb ph\u1ea7n tuy\u1ec7t \u0111\u1ed1i, c\u00e1c nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u00f2n d\u00f9ng th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i<\/strong>: t\u1ef7 l\u1ec7 gi\u1eefa th\u1ecb ph\u1ea7n c\u1ee7a b\u1ea1n v\u00e0 th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7 l\u1edbn nh\u1ea5t. C\u00f4ng th\u1ee9c: Th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i = Th\u1ecb ph\u1ea7n c\u1ee7a b\u1ea1n \/ Th\u1ecb ph\u1ea7n \u0111\u1ed1i th\u1ee7 d\u1eabn \u0111\u1ea7u<\/strong>. N\u1ebfu b\u1ea1n c\u00f3 10% v\u00e0 \u0111\u1ed1i th\u1ee7 s\u1ed1 m\u1ed9t c\u00f3 40%, th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a b\u1ea1n l\u00e0 0,25. Ch\u1ec9 s\u1ed1 n\u00e0y n\u1eb1m trong ma tr\u1eadn BCG n\u1ed5i ti\u1ebfng, gi\u00fap ph\u00e2n lo\u1ea1i s\u1ea3n ph\u1ea9m th\u00e0nh “ng\u00f4i sao”, “b\u00f2 s\u1eefa”, “d\u1ea5u h\u1ecfi” hay “con ch\u00f3”.<\/p>\n

C\u00e1ch X\u00e1c \u0110\u1ecbnh Quy M\u00f4 Th\u1ecb Tr\u01b0\u1eddng<\/h2>\n

Ph\u1ea7n kh\u00f3 nh\u1ea5t khi t\u00ednh th\u1ecb ph\u1ea7n kh\u00f4ng ph\u1ea3i l\u00e0 doanh thu c\u1ee7a b\u1ea1n \u2014 b\u1ea1n \u0111\u00e3 c\u00f3 s\u1eb5n \u2014 m\u00e0 l\u00e0 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c t\u1ed5ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng (m\u1eabu s\u1ed1). Sai m\u1eabu s\u1ed1 d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 th\u1ecb ph\u1ea7n v\u00f4 ngh\u0129a.<\/p>\n

X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng li\u00ean quan<\/h3>\n

Tr\u01b0\u1edbc ti\u00ean b\u1ea1n ph\u1ea3i \u0111\u1ecbnh ngh\u0129a r\u00f5 “th\u1ecb tr\u01b0\u1eddng” c\u1ee7a m\u00ecnh l\u00e0 g\u00ec: theo s\u1ea3n ph\u1ea9m (son m\u00f4i), theo k\u00eanh (ch\u1ec9 Shopee hay to\u00e0n b\u1ed9 online), theo khu v\u1ef1c \u0111\u1ecba l\u00fd (Vi\u1ec7t Nam hay ri\u00eang TP.HCM), theo ph\u00e2n kh\u00fac gi\u00e1 (b\u00ecnh d\u00e2n hay cao c\u1ea5p). M\u1ed9t shop b\u00e1n son b\u00ecnh d\u00e2n kh\u00f4ng n\u00ean so m\u00ecnh v\u1edbi to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m, v\u00ec nh\u01b0 v\u1eady th\u1ecb ph\u1ea7n s\u1ebd b\u1ecb “pha lo\u00e3ng” v\u00e0 m\u1ea5t \u00fd ngh\u0129a. \u0110\u1ecbnh ngh\u0129a th\u1ecb tr\u01b0\u1eddng c\u00e0ng s\u00e1t th\u1ef1c t\u1ebf, con s\u1ed1 th\u1ecb ph\u1ea7n c\u00e0ng h\u1eefu d\u1ee5ng.<\/p>\n

Ngu\u1ed3n d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng<\/h3>\n

B\u1ea1n c\u00f3 th\u1ec3 \u01b0\u1edbc l\u01b0\u1ee3ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng t\u1eeb nhi\u1ec1u ngu\u1ed3n: b\u00e1o c\u00e1o ng\u00e0nh (Metric, YouNet, Statista), d\u1eef li\u1ec7u c\u00f4ng khai t\u1eeb c\u00e1c s\u00e0n (Shopee, Lazada th\u01b0\u1eddng c\u00f4ng b\u1ed1 s\u1ed1 li\u1ec7u t\u1ed5ng), hi\u1ec7p h\u1ed9i ng\u00e0nh h\u00e0ng, ho\u1eb7c t\u1ef1 \u01b0\u1edbc t\u00ednh t\u1eeb s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ed1i th\u1ee7 v\u00e0 doanh thu trung b\u00ecnh. Khi kh\u00f4ng c\u00f3 s\u1ed1 ch\u00ednh x\u00e1c, h\u00e3y d\u00f9ng ph\u01b0\u01a1ng ph\u00e1p \u01b0\u1edbc l\u01b0\u1ee3ng t\u1eeb tr\u00ean xu\u1ed1ng (top-down) v\u00e0 t\u1eeb d\u01b0\u1edbi l\u00ean (bottom-up) r\u1ed3i \u0111\u1ed1i chi\u1ebfu hai k\u1ebft qu\u1ea3 \u0111\u1ec3 t\u0103ng \u0111\u1ed9 tin c\u1eady.<\/p>\n

C\u1eadp nh\u1eadt theo th\u1eddi gian<\/h3>\n

Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i li\u00ean t\u1ee5c, \u0111\u1eb7c bi\u1ec7t trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u01a1i t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u00f3 th\u1ec3 \u0111\u1ea1t 20-30%\/n\u0103m. V\u00ec v\u1eady th\u1ecb ph\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c t\u00ednh l\u1ea1i \u0111\u1ecbnh k\u1ef3 \u2014 th\u01b0\u1eddng theo qu\u00fd ho\u1eb7c theo th\u00e1ng v\u1edbi c\u00e1c shop ho\u1ea1t \u0111\u1ed9ng nhanh. \u0110\u1eebng d\u00f9ng s\u1ed1 li\u1ec7u th\u1ecb tr\u01b0\u1eddng c\u1ee7a n\u0103m ngo\u00e1i \u0111\u1ec3 t\u00ednh th\u1ecb ph\u1ea7n n\u0103m nay, v\u00ec \u0111i\u1ec1u \u0111\u00f3 s\u1ebd th\u1ed5i ph\u1ed3ng con s\u1ed1 c\u1ee7a b\u1ea1n.<\/p>\n

B\u1ea3ng So S\u00e1nh Th\u1ecb Ph\u1ea7n C\u00e1c \u0110\u1ed1i Th\u1ee7<\/h2>\n

B\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y minh h\u1ecda c\u00e1ch ph\u00e2n b\u1ed5 th\u1ecb ph\u1ea7n gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng gi\u1ea3 \u0111\u1ecbnh ng\u00e0nh h\u00e0ng son m\u00f4i online t\u1ea1i Vi\u1ec7t Nam, t\u1ed5ng quy m\u00f4 40 t\u1ef7 \u0111\u1ed3ng\/th\u00e1ng.<\/p>\n\n\n\n\n\n\n\n\n\n\n
Doanh nghi\u1ec7p<\/th>\nDoanh thu (VND\/th\u00e1ng)<\/th>\nTh\u1ecb ph\u1ea7n (%)<\/th>\nV\u1ecb th\u1ebf<\/th>\n<\/tr>\n<\/thead>\n
Th\u01b0\u01a1ng hi\u1ec7u A (d\u1eabn \u0111\u1ea7u)<\/td>\n14.000.000.000<\/td>\n35%<\/td>\nNg\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/td>\n<\/tr>\n
Th\u01b0\u01a1ng hi\u1ec7u B<\/td>\n10.000.000.000<\/td>\n25%<\/td>\nTh\u00e1ch th\u1ee9c vi\u00ean<\/td>\n<\/tr>\n
Th\u01b0\u01a1ng hi\u1ec7u C<\/td>\n6.000.000.000<\/td>\n15%<\/td>\nB\u00e1m \u0111u\u1ed5i<\/td>\n<\/tr>\n
Shop ch\u1ecb H\u01b0\u01a1ng<\/td>\n1.200.000.000<\/td>\n3%<\/td>\nNg\u01b0\u1eddi ch\u01a1i ng\u00e1ch<\/td>\n<\/tr>\n
C\u00e1c shop nh\u1ecf kh\u00e1c<\/td>\n8.800.000.000<\/td>\n22%<\/td>\nPh\u00e2n m\u1ea3nh<\/td>\n<\/tr>\n
T\u1ed5ng th\u1ecb tr\u01b0\u1eddng<\/td>\n40.000.000.000<\/td>\n100%<\/td>\n\u2014<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u0110\u1ecdc hi\u1ec3u b\u1ea3ng th\u1ecb ph\u1ea7n<\/h3>\n

T\u1eeb b\u1ea3ng tr\u00ean, th\u01b0\u01a1ng hi\u1ec7u A d\u1eabn \u0111\u1ea7u v\u1edbi 35%, g\u1ea5p 1,4 l\u1ea7n \u0111\u1ed1i th\u1ee7 g\u1ea7n nh\u1ea5t. Th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u B so v\u1edbi A l\u00e0 25\/35 = 0,71 \u2014 kh\u00e1 s\u00e1t, cho th\u1ea5y cu\u1ed9c \u0111ua gi\u1eefa hai v\u1ecb tr\u00ed \u0111\u1ea7u v\u1eabn gay c\u1ea5n. Shop ch\u1ecb H\u01b0\u01a1ng v\u1edbi 3% n\u1eb1m trong nh\u00f3m “ng\u01b0\u1eddi ch\u01a1i ng\u00e1ch”, c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba \u0111\u1ec3 leo l\u00ean. Nh\u00f3m “shop nh\u1ecf kh\u00e1c” chi\u1ebfm t\u1edbi 22% nh\u01b0ng ph\u00e2n m\u1ea3nh, l\u00e0 ngu\u1ed3n th\u1ecb ph\u1ea7n ti\u1ec1m n\u0103ng \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn th\u00e2u t\u00f3m.<\/p>\n

Ch\u1ec9 s\u1ed1 t\u1eadp trung th\u1ecb tr\u01b0\u1eddng (CR4)<\/h3>\n

M\u1ed9t ch\u1ec9 s\u1ed1 b\u1ed5 sung h\u1eefu \u00edch l\u00e0 CR4 \u2014 t\u1ed5ng th\u1ecb ph\u1ea7n c\u1ee7a 4 doanh nghi\u1ec7p l\u1edbn nh\u1ea5t. Trong b\u1ea3ng tr\u00ean, CR4 = 35% + 25% + 15% + 3% = 78%. CR4 cao (tr\u00ean 60%) cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng t\u1eadp trung, \u00edt \u0111\u1ed1i th\u1ee7 l\u1edbn chi ph\u1ed1i; CR4 th\u1ea5p cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng ph\u00e2n m\u1ea3nh, d\u1ec5 gia nh\u1eadp nh\u01b0ng c\u0169ng kh\u00f3 t\u1ea1o l\u1ee3i th\u1ebf quy m\u00f4.<\/p>\n

Ph\u00e2n T\u00edch T\u0103ng Tr\u01b0\u1edfng Th\u1ecb Ph\u1ea7n Theo Th\u1eddi Gian<\/h2>\n

M\u1ed9t con s\u1ed1 th\u1ecb ph\u1ea7n t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m ch\u1ec9 l\u00e0 \u1ea3nh ch\u1ee5p t\u0129nh. Gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 n\u1eb1m \u1edf vi\u1ec7c theo d\u00f5i xu h\u01b0\u1edbng th\u1ecb ph\u1ea7n qua nhi\u1ec1u k\u1ef3.<\/p>\n

Th\u1ecb ph\u1ea7n t\u0103ng nh\u01b0ng c\u1ea7n \u0111\u1eb7t trong b\u1ed1i c\u1ea3nh<\/h3>\n

B\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y minh h\u1ecda m\u1ed9t t\u00ecnh hu\u1ed1ng d\u1ec5 g\u00e2y hi\u1ec3u l\u1ea7m: doanh thu c\u1ee7a shop t\u0103ng \u0111\u1ec1u nh\u01b0ng th\u1ecb ph\u1ea7n l\u1ea1i bi\u1ebfn \u0111\u1ed9ng kh\u00e1c nhau t\u00f9y t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a to\u00e0n th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n\n\n\n\n\n
Qu\u00fd<\/th>\nDoanh thu shop (VND)<\/th>\nT\u1ed5ng th\u1ecb tr\u01b0\u1eddng (VND)<\/th>\nTh\u1ecb ph\u1ea7n (%)<\/th>\n<\/tr>\n<\/thead>\n
Q1<\/td>\n1.000.000.000<\/td>\n40.000.000.000<\/td>\n2,50%<\/td>\n<\/tr>\n
Q2<\/td>\n1.200.000.000<\/td>\n50.000.000.000<\/td>\n2,40%<\/td>\n<\/tr>\n
Q3<\/td>\n1.500.000.000<\/td>\n65.000.000.000<\/td>\n2,31%<\/td>\n<\/tr>\n
Q4<\/td>\n1.800.000.000<\/td>\n72.000.000.000<\/td>\n2,50%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\n\ud83d\udccc V\u00ed d\u1ee5 th\u1ef1c t\u1ebf (Shop th\u1eddi trang tr\u00ean Lazada):<\/strong>
\nDoanh thu shop t\u0103ng t\u1eeb 1 t\u1ef7 l\u00ean 1,8 t\u1ef7 \u0111\u1ed3ng<\/strong> trong m\u1ed9t n\u0103m (+80%), nghe r\u1ea5t \u1ea5n t\u01b0\u1ee3ng.
\nNh\u01b0ng th\u1ecb tr\u01b0\u1eddng ng\u00e0nh h\u00e0ng \u0111\u00f3 t\u0103ng t\u1eeb 40 t\u1ef7 l\u00ean 72 t\u1ef7 \u0111\u1ed3ng<\/strong> (+80% c\u00f9ng t\u1ed1c \u0111\u1ed9).
\n\u2192 Th\u1ecb ph\u1ea7n \u0111\u1ea7u n\u0103m 2,50% v\u00e0 cu\u1ed1i n\u0103m v\u1eabn 2,50% \u2014 shop ch\u1ec9 gi\u1eef v\u1ecb th\u1ebf<\/strong>, kh\u00f4ng th\u1ef1c s\u1ef1 gi\u00e0nh th\u00eam th\u1ecb ph\u1ea7n.
\nB\u00e0i h\u1ecdc: doanh thu t\u0103ng m\u1ea1nh ch\u01b0a ch\u1eafc \u0111\u1ed3ng ngh\u0129a v\u1edbi chi\u1ebfn th\u1eafng c\u1ea1nh tranh.\n<\/div>\n

T\u00ednh t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p c\u1ee7a th\u1ecb ph\u1ea7n<\/h3>\n

\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 xu h\u01b0\u1edbng d\u00e0i h\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 t\u00ednh t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p. N\u1ebfu th\u1ecb ph\u1ea7n \u0111i t\u1eeb 2,5% l\u00ean 5% trong 3 n\u0103m, h\u00e3y d\u00f9ng c\u00f4ng th\u1ee9c t\u0103ng tr\u01b0\u1edfng k\u00e9p \u0111\u1ec3 bi\u1ebft t\u1ed1c \u0111\u1ed9 trung b\u00ecnh m\u1ed7i n\u0103m. T\u00ecm hi\u1ec3u chi ti\u1ebft t\u1ea1i b\u00e0i vi\u1ebft CAGR l\u00e0 g\u00ec<\/a> \u0111\u1ec3 \u00e1p d\u1ee5ng \u0111\u00fang cho c\u1ea3 doanh thu l\u1eabn th\u1ecb ph\u1ea7n.<\/p>\n

Hi\u1ec7u \u1ee9ng t\u00edch l\u0169y c\u1ee7a th\u1ecb ph\u1ea7n<\/h3>\n

Gi\u00e0nh th\u1ecb ph\u1ea7n c\u00f3 hi\u1ec7u \u1ee9ng t\u00edch l\u0169y gi\u1ed1ng nh\u01b0 l\u00e3i k\u00e9p<\/a>: th\u1ecb ph\u1ea7n l\u1edbn h\u01a1n mang l\u1ea1i l\u1ee3i th\u1ebf chi ph\u00ed, l\u1ee3i th\u1ebf chi ph\u00ed cho ph\u00e9p \u0111\u1ecbnh gi\u00e1 c\u1ea1nh tranh h\u01a1n, t\u1eeb \u0111\u00f3 l\u1ea1i gi\u00e0nh th\u00eam th\u1ecb ph\u1ea7n. \u0110\u00e2y l\u00e0 v\u00f2ng xo\u00e1y t\u00edch c\u1ef1c m\u00e0 c\u00e1c doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u t\u1eadn d\u1ee5ng \u0111\u1ec3 b\u1ecf xa \u0111\u1ed1i th\u1ee7 theo th\u1eddi gian.<\/p>\n

Chi\u1ebfn L\u01b0\u1ee3c T\u0103ng Ph\u1ea7n Tr\u0103m Th\u1ecb Ph\u1ea7n<\/h2>\n

Hi\u1ec3u th\u1ecb ph\u1ea7n ch\u1ec9 l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u; bi\u1ebft c\u00e1ch t\u0103ng th\u1ecb ph\u1ea7n m\u1edbi t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn.<\/p>\n

\u0110\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ecbnh gi\u00e1<\/h3>\n

S\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n ho\u1eb7c gi\u00e1 c\u1ea1nh tranh h\u01a1n l\u00e0 c\u00e1ch tr\u1ef1c ti\u1ebfp nh\u1ea5t \u0111\u1ec3 h\u00fat kh\u00e1ch t\u1eeb \u0111\u1ed1i th\u1ee7. Tr\u00ean c\u00e1c s\u00e0n nh\u01b0 Shopee, Lazada, m\u1ed9t m\u1ee9c gi\u00e1 t\u1ed1t k\u1ebft h\u1ee3p \u0111\u00e1nh gi\u00e1 cao v\u00e0 giao h\u00e0ng nhanh c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111\u1ea9y th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm, k\u00e9o theo doanh s\u1ed1 v\u00e0 th\u1ecb ph\u1ea7n. Tuy nhi\u00ean c\u1ea7n c\u00e2n nh\u1eafc bi\u00ean l\u1ee3i nhu\u1eadn: gi\u00e0nh th\u1ecb ph\u1ea7n b\u1eb1ng c\u00e1ch b\u00e1n l\u1ed7 l\u00e0 con dao hai l\u01b0\u1ee1i.<\/p>\n

M\u1edf r\u1ed9ng k\u00eanh v\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng<\/h3>\n

T\u0103ng th\u1ecb ph\u1ea7n kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u1ea5y kh\u00e1ch c\u1ee7a \u0111\u1ed1i th\u1ee7 \u2014 b\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng “mi\u1ebfng b\u00e1nh” b\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi, v\u00f9ng \u0111\u1ecba l\u00fd m\u1edbi ho\u1eb7c k\u00eanh b\u00e1n m\u1edbi. M\u1ed9t shop ch\u1ec9 b\u00e1n tr\u00ean Shopee c\u00f3 th\u1ec3 m\u1edf th\u00eam Lazada, TikTok Shop v\u00e0 website ri\u00eang \u0111\u1ec3 gia t\u0103ng t\u1ed5ng doanh s\u1ed1 v\u00e0 th\u1ecb ph\u1ea7n t\u1ed5ng h\u1ee3p.<\/p>\n

T\u0103ng gi\u1eef ch\u00e2n v\u00e0 mua l\u1eb7p l\u1ea1i<\/h3>\n

Gi\u00e0nh kh\u00e1ch m\u1edbi t\u1ed1n k\u00e9m h\u01a1n nhi\u1ec1u so v\u1edbi gi\u1eef kh\u00e1ch c\u0169. C\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n v\u00e0 khuy\u1ebfn kh\u00edch mua l\u1eb7p l\u1ea1i gi\u00fap t\u0103ng doanh thu m\u00e0 kh\u00f4ng c\u1ea7n t\u0103ng chi ph\u00ed thu h\u00fat t\u01b0\u01a1ng \u1ee9ng, t\u1eeb \u0111\u00f3 n\u00e2ng th\u1ecb ph\u1ea7n m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng. Ch\u01b0\u01a1ng tr\u00ecnh th\u00e0nh vi\u00ean, \u01b0u \u0111\u00e3i kh\u00e1ch th\u00e2n thi\u1ebft v\u00e0 ch\u0103m s\u00f3c sau b\u00e1n l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3.<\/p>\n

Sai L\u1ea7m Th\u01b0\u1eddng G\u1eb7p Khi T\u00ednh Th\u1ecb Ph\u1ea7n<\/h2>\n

T\u00ednh th\u1ecb ph\u1ea7n t\u01b0\u1edfng \u0111\u01a1n gi\u1ea3n nh\u01b0ng r\u1ea5t d\u1ec5 m\u1eafc l\u1ed7i khi\u1ebfn k\u1ebft qu\u1ea3 sai l\u1ec7ch v\u00e0 d\u1eabn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh sai.<\/p>\n

\u0110\u1ecbnh ngh\u0129a th\u1ecb tr\u01b0\u1eddng qu\u00e1 r\u1ed9ng ho\u1eb7c qu\u00e1 h\u1eb9p<\/h3>\n

L\u1ed7i ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 ch\u1ecdn sai m\u1eabu s\u1ed1. \u0110\u1ecbnh ngh\u0129a th\u1ecb tr\u01b0\u1eddng qu\u00e1 r\u1ed9ng (so shop son v\u1edbi to\u00e0n ng\u00e0nh m\u1ef9 ph\u1ea9m) khi\u1ebfn th\u1ecb ph\u1ea7n nh\u1ecf \u0111\u1ebfn v\u00f4 ngh\u0129a; qu\u00e1 h\u1eb9p (ch\u1ec9 t\u00ednh m\u1ed9t d\u00f2ng son \u0111\u1eb7c th\u00f9) l\u1ea1i th\u1ed5i ph\u1ed3ng con s\u1ed1. H\u00e3y ch\u1ecdn th\u1ecb tr\u01b0\u1eddng ph\u1ea3n \u00e1nh \u0111\u00fang nh\u00f3m kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp c\u1ee7a b\u1ea1n.<\/p>\n

So s\u00e1nh doanh thu kh\u00e1c k\u1ef3 ho\u1eb7c kh\u00e1c \u0111\u01a1n v\u1ecb<\/h3>\n

T\u1eed s\u1ed1 v\u00e0 m\u1eabu s\u1ed1 ph\u1ea3i c\u00f9ng k\u1ef3 th\u1eddi gian, c\u00f9ng \u0111\u01a1n v\u1ecb ti\u1ec1n t\u1ec7 v\u00e0 c\u00f9ng ph\u1ea1m vi. So doanh thu th\u00e1ng c\u1ee7a b\u1ea1n v\u1edbi doanh thu n\u0103m c\u1ee7a th\u1ecb tr\u01b0\u1eddng l\u00e0 l\u1ed7i nghi\u00eam tr\u1ecdng. T\u01b0\u01a1ng t\u1ef1, \u0111\u1eebng tr\u1ed9n l\u1eabn th\u1ecb ph\u1ea7n doanh thu v\u1edbi th\u1ecb ph\u1ea7n s\u1ea3n l\u01b0\u1ee3ng.<\/p>\n

B\u1ecf qua ph\u1ea7n th\u1ecb tr\u01b0\u1eddng kh\u00f4ng b\u00e1n qua s\u00e0n<\/h3>\n

N\u1ebfu b\u1ea1n ch\u1ec9 t\u00ednh t\u1ed5ng doanh thu tr\u00ean Shopee m\u00e0 th\u1ecb tr\u01b0\u1eddng th\u1ef1c c\u00f2n bao g\u1ed3m c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, website ri\u00eang v\u00e0 c\u00e1c s\u00e0n kh\u00e1c, b\u1ea1n s\u1ebd \u01b0\u1edbc t\u00ednh sai. H\u00e3y n\u00f3i r\u00f5 ph\u1ea1m vi: “th\u1ecb ph\u1ea7n tr\u00ean Shopee” kh\u00e1c v\u1edbi “th\u1ecb ph\u1ea7n to\u00e0n ng\u00e0nh”. S\u1ef1 minh b\u1ea1ch n\u00e0y tr\u00e1nh hi\u1ec3u l\u1ea7m khi b\u00e1o c\u00e1o.<\/p>\n

C\u00e2u H\u1ecfi Th\u01b0\u1eddng G\u1eb7p (FAQ)<\/h2>\n

1. Ph\u1ea7n tr\u0103m th\u1ecb ph\u1ea7n l\u00e0 g\u00ec?<\/h3>\n

Ph\u1ea7n tr\u0103m th\u1ecb ph\u1ea7n l\u00e0 t\u1ef7 l\u1ec7 doanh s\u1ed1 (doanh thu ho\u1eb7c s\u1ea3n l\u01b0\u1ee3ng) c\u1ee7a m\u1ed9t doanh nghi\u1ec7p tr\u00ean t\u1ed5ng doanh s\u1ed1 c\u1ee7a to\u00e0n th\u1ecb tr\u01b0\u1eddng, t\u00ednh theo ph\u1ea7n tr\u0103m. N\u00f3 cho bi\u1ebft doanh nghi\u1ec7p chi\u1ebfm bao nhi\u00eau “mi\u1ebfng b\u00e1nh” th\u1ecb tr\u01b0\u1eddng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian.<\/p>\n

2. C\u00f4ng th\u1ee9c t\u00ednh th\u1ecb ph\u1ea7n nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n

C\u00f4ng th\u1ee9c c\u01a1 b\u1ea3n: Th\u1ecb ph\u1ea7n (%) = (Doanh thu doanh nghi\u1ec7p \/ T\u1ed5ng doanh thu th\u1ecb tr\u01b0\u1eddng) \u00d7 100. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ednh theo s\u1ea3n l\u01b0\u1ee3ng b\u1eb1ng c\u00e1ch thay doanh thu b\u1eb1ng s\u1ed1 \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m b\u00e1n ra.<\/p>\n

3. Th\u1ecb ph\u1ea7n theo doanh thu v\u00e0 theo s\u1ea3n l\u01b0\u1ee3ng kh\u00e1c nhau ra sao?<\/h3>\n

Th\u1ecb ph\u1ea7n theo doanh thu d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb ti\u1ec1n b\u00e1n ra, c\u00f2n th\u1ecb ph\u1ea7n theo s\u1ea3n l\u01b0\u1ee3ng d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. Th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p th\u01b0\u1eddng c\u00f3 th\u1ecb ph\u1ea7n doanh thu cao nh\u01b0ng s\u1ea3n l\u01b0\u1ee3ng th\u1ea5p; th\u01b0\u01a1ng hi\u1ec7u b\u00ecnh d\u00e2n th\u00ec ng\u01b0\u1ee3c l\u1ea1i. So s\u00e1nh c\u1ea3 hai cho b\u1ee9c tranh \u0111\u1ea7y \u0111\u1ee7.<\/p>\n

4. L\u00e0m sao x\u00e1c \u0111\u1ecbnh t\u1ed5ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng?<\/h3>\n

B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng b\u00e1o c\u00e1o ng\u00e0nh (Metric, Statista), s\u1ed1 li\u1ec7u c\u00f4ng khai t\u1eeb c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, hi\u1ec7p h\u1ed9i ng\u00e0nh h\u00e0ng, ho\u1eb7c \u01b0\u1edbc t\u00ednh t\u1eeb tr\u00ean xu\u1ed1ng v\u00e0 t\u1eeb d\u01b0\u1edbi l\u00ean r\u1ed3i \u0111\u1ed1i chi\u1ebfu. Quan tr\u1ecdng l\u00e0 \u0111\u1ecbnh ngh\u0129a r\u00f5 ph\u1ea1m vi th\u1ecb tr\u01b0\u1eddng li\u00ean quan.<\/p>\n

5. Doanh thu t\u0103ng nh\u01b0ng th\u1ecb ph\u1ea7n gi\u1ea3m c\u00f3 sao kh\u00f4ng?<\/h3>\n

\u0110\u00e2y l\u00e0 d\u1ea5u hi\u1ec7u c\u1ea3nh b\u00e1o: th\u1ecb tr\u01b0\u1eddng \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n t\u1ed1c \u0111\u1ed9 c\u1ee7a b\u1ea1n, ngh\u0129a l\u00e0 b\u1ea1n \u0111ang m\u1ea5t v\u1ecb th\u1ebf t\u01b0\u01a1ng \u0111\u1ed1i d\u00f9 doanh thu tuy\u1ec7t \u0111\u1ed1i v\u1eabn t\u0103ng. V\u1ec1 d\u00e0i h\u1ea1n, m\u1ea5t th\u1ecb ph\u1ea7n l\u00e0m suy y\u1ebfu l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n

6. Th\u1ecb ph\u1ea7n bao nhi\u00eau l\u00e0 t\u1ed1t?<\/h3>\n

Kh\u00f4ng c\u00f3 con s\u1ed1 chu\u1ea9n cho m\u1ecdi ng\u00e0nh. Trong th\u1ecb tr\u01b0\u1eddng ph\u00e2n m\u1ea3nh, 10% \u0111\u00e3 l\u00e0 r\u1ea5t m\u1ea1nh; trong th\u1ecb tr\u01b0\u1eddng t\u1eadp trung, c\u00f3 th\u1ec3 c\u1ea7n 30-40% \u0111\u1ec3 d\u1eabn \u0111\u1ea7u. Quan tr\u1ecdng h\u01a1n con s\u1ed1 tuy\u1ec7t \u0111\u1ed1i l\u00e0 xu h\u01b0\u1edbng: th\u1ecb ph\u1ea7n \u0111ang t\u0103ng hay gi\u1ea3m theo th\u1eddi gian.<\/p>\n

7. C\u00f3 th\u1ec3 t\u00ednh th\u1ecb ph\u1ea7n cho shop nh\u1ecf tr\u00ean Shopee kh\u00f4ng?<\/h3>\n

Ho\u00e0n to\u00e0n \u0111\u01b0\u1ee3c. B\u1ea1n l\u1ea5y doanh thu shop c\u1ee7a m\u00ecnh chia cho t\u1ed5ng doanh thu ng\u00e0nh h\u00e0ng \u0111\u00f3 tr\u00ean Shopee (c\u00f3 th\u1ec3 \u01b0\u1edbc t\u00ednh t\u1eeb c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch s\u00e0n nh\u01b0 Metric) r\u1ed3i nh\u00e2n 100. Theo d\u00f5i con s\u1ed1 n\u00e0y theo th\u00e1ng gi\u00fap b\u1ea1n bi\u1ebft shop \u0111ang l\u00ean hay xu\u1ed1ng so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n

\n\ud83d\ude80 T\u00ednh th\u1ecb ph\u1ea7n v\u00e0 m\u1ecdi ph\u00e9p ph\u1ea7n tr\u0103m trong t\u00edch t\u1eafc:<\/strong> \u0110\u1eebng \u0111\u1ec3 nh\u1eefng con s\u1ed1 r\u1ed1i r\u1eafm c\u1ea3n tr\u1edf quy\u1ebft \u0111\u1ecbnh kinh doanh c\u1ee7a b\u1ea1n. Truy c\u1eadp 1phantram.com<\/strong><\/a> \u0111\u1ec3 t\u00ednh ph\u1ea7n tr\u0103m th\u1ecb ph\u1ea7n, t\u1ef7 tr\u1ecdng doanh thu, t\u0103ng tr\u01b0\u1edfng v\u00e0 h\u00e0ng lo\u1ea1t ph\u00e9p t\u00ednh t\u00e0i ch\u00ednh kh\u00e1c \u2014 mi\u1ec5n ph\u00ed, nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c. L\u01b0u l\u1ea1i ngay \u0111\u1ec3 d\u00f9ng m\u1ed7i khi c\u1ea7n!\n<\/div>\n<\/article>\n